Greg Jarboe, SEO-PR, interviews Mel Carson, Community Manager, Microsoft adCenter, about his favorite panel sessions from SES London. Mel cites panels on topics such as social media, SEO, search behavior, and keyword research. Mel also makes the point that there are many new channels, not including search, such as social media, twitter, tracks on mobile, and its all about bringing that data together and making sense of it. Mel also speaks to the changing reputation of Microsoft and why Microsoft is now seen in a more positive light.