Here’s a post for a relatively slow Friday afternoon: two ads for Bing that vaguely tie in with Halloween. Halloween is generally speaking a children’s holiday. So first comes a “Bing Goes the Internet” video featuring elementary school children. Years from now this may qualify as a pop-culture nostalgia moment:

When individuals or companies are new to SEO they often wonder if SEO is a one-time thing, or if it's an ongoing process. In order to stay on top of your game, you need to keep an eye on your rankings over time and adjust accordingly; but there is a lot of core SEO strategy that doesn't change much and paying attention to these fundamentals (along with a little upkeep) can go a long way toward future-proofing your SEO strategy.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

SEO is an art. (Hence, the name of my and my co-authors’ brand new book, The Art of SEO). Crafting copy that sells, as well as ranks, is an art. So is link baiting. But SEO is also a science. Crafting rewrite rules, robots.txt directives, and so forth is pretty geeky stuff. The science side of SEO is where I spend most of my time.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

If organic search drives 90% of referrals, why does it only get 5% of marketing budgets?

Small businesses need to weigh cost versus benefit with every decision. That means for dollars and time. Spending time means spending money, especially if the time you spend takes you away from doing work, which also may mean hiring someone to do it for you.

Last spring’s Daylight Savings Time post is increasing my current daily blog traffic by over 500%. Reason? Three of them, actually: 1.) Daylight savings time is near an end 2.) Everyone is googling the term to figure out which exact day that end is gonna fall on. 3.) The search engines aren’t differentiating between beginning and end when discussing Daylight Saving Time.