Latest post from Mike Nolls on how to balance your pros and cons between pay per click advertising and search engine optimization. There are a lot of benefits possible from either technique and no doubt can you see success both ways. SEO can take a lot more time, but PPC you can lose your shirt fast, check out the pros and cons.

Competition is healthy but when you are continually 2nd or 3rd place to your major competitors and there is nothing you can do to out beat them, then you have some serious questioning to ask yourself to see what your doing is actually right? With over 14 billion websites on the internet it is no wonder 99% of websites businesses fail. But with this in mind, you are doomed right from the beginning if you do not have the right tools to get going.

For some marketers who find it virtually impossible to spend longer hours using online marketing tactics, you may want to try these 10 ideas instead. Have some fun getting backlinks using offline SEO methods that help grow your network!

As with much of SEO, the answer is "it depends." More precisely, it depends on the level of competitiveness in your market space, and the scope of what you're trying to accomplish. Today, we'll examine a couple of scenarios and discuss how this might impact your SEO campaigns.

As an SEO manager, your knowledge is specific and likely touches multiple departments across your organization. When the time comes that you decide to leave your company, your manager will be scrambling to fill your shoes. Give your manager a break by making it a little easier to hire your replacement.

Despite spending millions of dollars on paid search, Fortune 500 companies continue to fail when it comes to natural search visibility. That’s the conclusion of “Natural Search Trends of the Fortune 500: Q4/2009,” the latest study released today by Conductor, a New York-based SEO services/technology firm.

8 Interesting reasons why google is great for SEO geeks

CARY, NC – Industry leading new media marketing firm, Triangle Direct Media (TDM), was chosen to present its new SEOtool as part of the Internet Summit 2009 DEMO Showcase. SEOtool is an innovative, on-demand technology that allows website owners to pinpoint exactly what they must do to their site architecture to increase their organic search engine rankings. SEOtool is an enterprise-level SEO platform that gives marketers SEO metrics about their entire website so that they can execute SEO with priority and intent. It fetches, parses, and analyzes entire websites, analyzing more than 175 page-level attributes while reporting on more than 50 site-wide SEO conditions and identifying specific problems and giving sound solutions.

David Naylor highlighted how some Google UK and IE search results are showing primarily Australian websites because some of those keywords are most frequently searched for in Australia. Conversely some Australian search results were returning primarily UK websites for keywords that are more popular in the UK.

One of the points I made in the previous article was that a lot of people seem to confuse the medium with the message. They are using a communication channel - in this case Twitter & Facebook - without first deciding why they are doing it.