Google is finally rolling out the ability to target ads to users by interest — based on their previous browsing activity, or behavior — to all of its advertisers. The company first announced a beta test of this capability more than two years ago, back in 2009, and it has slowly been introducing it to larger groups over time. The company says the capabilities are available today.

My friend Craig had taken the time to cover where I had left off on a post I wrote earlier, worth a read!

If you have a PPC account, as you read this you are paying for wasted clicks. Visitors that aren't really interested in what you offer are coming to your website and you're paying for them. Isn't that frustrating to know? The bad news is that the nature of PPC won't enable you to ever totally eliminate this from happening.

The reasons they don’t work can tell us something about the businesses, what they should do next, what makes a good business in a certain niche, and so on.

We're past the halfway point of January, which is usually around the time people begin getting frustrated with their New Year's resolutions.