If you have a PPC account, as you read this you are paying for wasted clicks. Visitors that aren't really interested in what you offer are coming to your website and you're paying for them. Isn't that frustrating to know? The bad news is that the nature of PPC won't enable you to ever totally eliminate this from happening.
Citysearch wants to be in the consulting business. For years, the IAC-owned firm has been among the array of online ad sellers pitching their wares to small businesses. Not only are local business owners overwhelmed by all the complicated options available, they're increasingly worried about being stung by bad reviews or misinformation about their companies scattered across the Web.
Geo-Marketing (or Geographic Marketing) is a new method of marketing a business and its website through web searches, mobile searches and social media. As you can see, the geo-marketing tools being used are digital and through the Internet or Mobile devices.
When it comes to marketing your brand online there is just so much to do. We spend our days researching, creating, implementing, and then measuring the success of our efforts. There are dozens of channels to participate in, and obviously thousands of ways to go about marketing your brand, but however you slice it—online marketing comes down to introducing new audiences to your brand, keeping your current brand users happy, and evolving the brand/company itself.
Guest blogging is a hot topic now. And plenty of people start doing that. But that’s what makes me feel worried about the concept. The thing is that once a tactic gets popular enough, it gets so abused that acquires some negative connotation. That’s exactly what happened with “SEO” which now sounds as spam for most Internet users. That is what could happen to guest blogging – I really don’t want it to start sounding as “link dropping” or low-quality content distribution.
I’ve spent the last week at my parents house in a little town in Los Angeles called LaCrescenta. It’s been the first time I haven’t been in an office for over 1 week in 10 years (side note: this is the first time I’ve been at my parents for this long for almost 5 years). It has been good to take some time and reflect on things and do a little bit of looking at things from that 10 thousand foot view. Which has led me to thinking about why it is ever so important to take time, take a step back, and think more strategically.
I asked a few of The Search Agents to try predicting the biggest opportunities, newest developments and craziest ideas that would impact online marketing in 2010. Here are their thoughts:
A WebmasterWorld thread has new discussion around the topic of pay-per-click (PPC) bidding wars. A PPC bidding war is when two or more advertisers want to out bid each other in the search ads in order to either deplete the funds of the competition or to secure a certain position in the search results.