Welcome to latest issue of the Search Engine Facts newsletter. How important are the long tail keywords in your search marketing campaign? Does it pay to invest your time in long tail keywords with little search volume? A new study has the answer. In the news: How many clicks should a web page be away from the home page, Googlebot crawling fictional URLs, what people search for on Google and more.

Some patents from the search engines provide detailed looks at how those search engines might perform some of the core functions behind how they work. By “core functions,” I mean some of the basics such as crawling pages, indexing those pages, and displaying the results to searchers.

Once again Google shows us just how uncoordinated a very large organization can be. Webmaster Central is telling us they will now discover new Web pages through comment feeds in ATOM/RSS format.