Forget about the recent reports on most-searched terms and Twitter trending topics. As Symantec just released a more controversial top searches report for 2009. And this time while YouTube, Google and Facebook are the most-searched topics among teens, and so is Sex.
I always believed that Pizzeria Uno was the best pizza. But I wasn't positive until I got confirmation from the people in my social media class. They all confirmed to me that it was indeed the best pizza. Social proof is incredibly powerful. It compels people to try new products and it also validates what existing customers already believed. Get testimonials!
This week I authored an article entitled 5 Ways Brands Fail in Social Media that was published on iMediaConnection, a go-to publication for digital marketers. In the article, I address the necessity of having a social media strategy, by highlighting the five key ways brands mess up their social media campaigns- again and again.
Whether you're a CEO or student, at some point you've pondered the decision of whether to have multiple social media accounts (business vs. pleasure). Some have had success doing this, but these examples are dwindling fast.
When you search at Google or Yahoo or Bing, you’ll see a set of search results that include a page title, a summary or snippet of the page, and a URL indicating the address of the page.