When it comes to marketing your brand online there is just so much to do. We spend our days researching, creating, implementing, and then measuring the success of our efforts. There are dozens of channels to participate in, and obviously thousands of ways to go about marketing your brand, but however you slice it—online marketing comes down to introducing new audiences to your brand, keeping your current brand users happy, and evolving the brand/company itself.

Our fourth Search Marketing Expo event in the UK is just two weeks away, and it’s shaping up to be an exceptional show. You can expect the great content, keynote, networking activities and meals for which SMX events are famous.

The results were encouraging – we’d acquired 500 followers in a short period of time and found they were actually visiting our site and engaging with us as a result. The initial results were promising enough that we kept with it, kept learning, kept testing – and we’re very glad we did.

User Generated Content pretty much rules the web these days. If a website isn't including comments, blogs, reviews, thumbs up or polls then frankly it might as well be a book instead of a website. Lame. So this post is all about how to squeeze the most SEO benefit out of your user generated content.

According to Experian Hitwise's Global Search Indicators Report, Americans are readying "to put one foot back in the housing markets",... and according to SEW's chats with a few observers, Google is best placed to profit on the trend.

People don't just search on search engines. Think about it -- when was the last time you bought something online simply by searching for it and going straight to a site to buy it?

Geo-Marketing (or Geographic Marketing) is a new method of marketing a business and its website through web searches, mobile searches and social media. As you can see, the geo-marketing tools being used are digital and through the Internet or Mobile devices.

As it turns a year old, OneRiot has removed the “beta” label from its real-time search engine, and simultaneously launched a new home page that focuses on trending topics. As you can see from the screenshot below, the site’s home page now offers a more compelling glance at what’s buzzing right now in the news.

We all know that everyone is a product of their environment. But how large of a role does networking through social media play into our lives?

Citysearch wants to be in the consulting business. For years, the IAC-owned firm has been among the array of online ad sellers pitching their wares to small businesses. Not only are local business owners overwhelmed by all the complicated options available, they're increasingly worried about being stung by bad reviews or misinformation about their companies scattered across the Web.