About two weeks ago I tweeted about having to say no to something and being bummed. I was invited by the SEOktoberfest crew to be an expert speaking and attending the conference. Unfortunately, because of prior commitments, I had to regretfully decline this once in a lifetime experience. From the expert panelists, to the parties, and of course, who could turn down the playmates?

In a pretty brazen move that doubtless many have contemplated and probably few have considered seriously, self-styled SEO Expert Steve Wiideman has launched SEO Standards dot Org (I will not link to the site). Mr. Wiideman is offering to teach everyone else all that he knows about search engine optimization, although his curriculum as promoted in his video seems more about links and linking and less about search engine optimization.

Once again the non-discerning SEO community has come out of the woodwork to praise a nonsense report from SEOmoz that offers absolutely no credible information.

Im sure many can relate to this. Link building can be very tiresome

Give people what they really want - Answers. Jennifer's guide on how to research and execute question-based content for link building.

Finally! This is huge news. That Google is not bowing down to the Chinese government’s censorship anymore, even if that means they need to withdraw from the nation.

The real question is: is SEO going to become less relevant? Before you get all worked up, I will acknowledge that SEO is based on adaptation and changing along with the search engines

Dear readers, if you haven’t checked out the SEO Toolkit yet, you owe it to yourself to go there now, download it and start using it. Point it to your sites and it will explore them and give you a full report of all the little problems …

Welcome to latest issue of the Search Engine Facts newsletter. How important are the long tail keywords in your search marketing campaign? Does it pay to invest your time in long tail keywords with little search volume? A new study has the answer. In the news: How many clicks should a web page be away from the home page, Googlebot crawling fictional URLs, what people search for on Google and more.

Real-time search is one of the most important developments in online marketing. Much has been written about Google’s inclusion of breaking news and latest updates from micro-blogs such as Twitter and FriendFeed into its default SERP. Like any major innovation, real-time search has had its proponents and critics, and my colleague Ted Ives has provided a great overview along with a real-time improvement to the current algorithm.