An old advertising saying is that you should advertise more when the economy is bad. Yeah, right … Let me get this straight. More people are spending less money, so I should spend more money to attract the fewer people buying? I don’t think so.

Whether you're a CEO or student, at some point you've pondered the decision of whether to have multiple social media accounts (business vs. pleasure). Some have had success doing this, but these examples are dwindling fast.

If you're new here, you may want to learn more about me, introduce yourself or check out my best posts. Thanks for visiting!

Today is privacy day on Facebook. Facebook will be sending a request to users to review and update their privacy settings. Facebook has indicated that the updated privacy setting will be friendlier to the user.

This week I authored an article entitled 5 Ways Brands Fail in Social Media that was published on iMediaConnection, a go-to publication for digital marketers. In the article, I address the necessity of having a social media strategy, by highlighting the five key ways brands mess up their social media campaigns- again and again.

I realize that to some, this is a dumb question. I mean, if you have a Web site, why would you NOT optimize it for search? Organic search is the cheapest way to bring people to your site and paid search is the easiest, so it's a no-brainer for you to recommend that every blessed Web site on the Internet dive right into search marketing, right? Wrong.

I always believed that Pizzeria Uno was the best pizza. But I wasn't positive until I got confirmation from the people in my social media class. They all confirmed to me that it was indeed the best pizza. Social proof is incredibly powerful. It compels people to try new products and it also validates what existing customers already believed. Get testimonials!

Defining your business goals is one of the most important things you can do at the start of any SEO project. For example, your goal might be to increase your non-branded search traffic by 25 percent.

Ten days before Christmas, and about a week before shipping cutoff, we're finally/suddenly coming up on the end of the holiday season. If you're in a typical marketing department, you've likely been in such a crunch that you haven't had time to take advantage of this year's great deals or even tell others what you'd like for the holidays.

There are a few reports in a Bing Forum thread that adding a site to Bing Webmaster Tools might not work. Specifically, if the URL or domain contains a hyphen (dash) such as www.best-domain.com.