Can paid search and online lead generation co-exist in the same marketing plan, or do advertisers buying leads just end up cannibalising their own own search efforts?

About a year ago I did a case study on the use of Twitter by BBGeeks.com – a site I own about BlackBerry phones. We were using Twitter as sort of a guerrilla marketing tactic to increase traffic to our site and more importantly, promote our brand.

It was set to go live (on the Internet) after a huge launch party in New York City last night featuring Bono, Mariah Carey, Lada Gaga and numerous other big name recording artists speaking and performing.

The World Wide Web just got a little 'worldlier' with an announcement from Google a short time ago.

A very surprising news story on Bing's newest evil plans on Google on offering money to site owners who are listed with Google to be de-indexed

A few people at the Search Engine Strategies Conference in Chicago this week, including some panelists on stage and many influential members of our industry, made it seem like personalization will mean the death of SEO. Aside from the obvious easy jabs from paid search extremists whose model would predict growth as a result of less emphasis on organic search, others seemed to lean a little too far toward fear mongering.

Whether you have a large or small link building budget, you must face challenges. Everyone struggles to get the rankings they want because SEO is competitive and link building is difficult work.

A few weeks ago, Yahoo! added Twitter to their News Shortcut. Now, Yahoo! is adding Twitter updates directly to their search results. Expect to see them for "buzzy" topics.

Once again Google shows us just how uncoordinated a very large organization can be. Webmaster Central is telling us they will now discover new Web pages through comment feeds in ATOM/RSS format.

With the deal between Bing and Yahoo! finally, kinda, sorta resolved and heading to the regulators to check it over, it’s becoming clear that Yahoo! has not given up the ghost, rolled over and played dead, or sailing quietly into the sunset. Wow, three metaphors in one sentence — it must be Friday