Danny Sullivan is one of the best and well known Content Writers for SEO and Internet Marketing. It looks like he is moving onto other things!

Google has written two spam related posts over the Thanksgiving period on the Google Webmaster Central Blog tackling the issue of comment spam.

“Search is the world’s largest focus group.” A while ago, someone said this to me (I can’t remember who, but buy yourself an eclair if it’s you: you’ve earned it), and it struck me as pure brilliance. We tend to get so focused on the challenge of showing up in search results that we frequently forget that we’re bringing real people with real needs to our website, and unlike other traffic sources, these people have already told us exactly what they’re looking for. Searchers are an analyst’s dream because of this fact: in many cases, we know why they came to our site, and this helps us put their actions into some sort of context.

Last week, we looked at how to develop a successful measuring strategy on a strategic level. Now let's drill down a bit further with more methods for setting up success metrics.

The most common attribute that companies with successful global search programs share is the development of a Search Council or Search Center of Excellence (COE). These companies benefit from the uniformity and collaboration of a larger team.