Google shows about ten Sesame Streets logos over three days for their 40th anniversary. Google, Yahoo, Bing, AOL and others dressed up for Halloween. Google's home page fade adds "this space left blank," and it is ridiculous. AdSense is testing out a new interface. AdWords keeps banning advertisers. We got the detailed November 2009 Google webmaster report. AdWords now officially has Sitelinks. Publishers need to update their Sitemaps for Google News within six months. Google Maps updated the business listing quality guidelines. Google created a single dashboard. Google adds page previews to search options. MSN previews a new design. Matt Cutts drops WebmasterWorld cold. Sphinn leaves beta and adds premium features. PubCon is next week, we will have live real time coverage of the sessions. That was this past week at the Search Engine Roundtable.

I invite all to check out my new SEO eBook 40 Pages of real SEO secrets and tips getting your website ranked well in no time!

"Integrating Search, Part 1" focused on why search is sometimes separated in an agency and how to begin addressing it. The goal was to convey that, while search is a specialty like media and creative, there are organizational and client benefits to channeling your inner Reagan and demanding to "tear down that wall."

As SEO rapidly becomes a core task for local business owners, there’s a new temptation to build advertising messages or tracking mechanisms into business listings on the web. Typically, this might mean adding a slogan or campaign tagline to a business name or changing an office address to appear local to more customers. Unfortunately, this misguided enthusiasm can negatively impact the way search engines rank local business listings based on variations in company name, address and phone number (NAP, for short).

Google really wants you to buy a Motorola Droid, the hot new phone that just hit stores today. In fact, Google is so enamored that it’s advertising the Droid on its homepage: “The Droid is on sale now. Learn more.”

The trailer for the new Prince of Persia movie is now out. Check it out below.

It’s any webmasters dream waiting for the next pagerank update and to find that your site has gained it. Is it because of the hard efforts we’ve been through on our blog?

The whole WiFi system basically sucks: a Babel-Tower of providers, the need to repeatedly create new accounts and then there’s the annoying $9.95 to $14.95 per-use charges at hotels, airports or around town. WiFi providers have tried to join forces to create reciprocal log-in privileges but the system isn’t easy or convenient. There are monthly accounts but because coverage outside the immediate area you’re sitting (at the airport or hotel, etc.) is uncertain and you have an ISP at home you don’t sign up for one.

Google has actually released a major Google index update before the holiday season. Yes, this is the Google Caffeine index, which has been in a Sandbox (testing environment) since August, is now being rolled out. If you visit the Caffeine URL at www2.sandbox.google.com, you are taken to a thank you page that reads:

A landing page testing program has to be established before becoming an ongoing or periodic activity in the online marketing department. The success of the first test is critical for establishing the long-term momentum for subsequent tests. Let's look at some strategies you could pursue as you get started.