SEO is an art. (Hence, the name of my and my co-authors’ brand new book, The Art of SEO). Crafting copy that sells, as well as ranks, is an art. So is link baiting. But SEO is also a science. Crafting rewrite rules, robots.txt directives, and so forth is pretty geeky stuff. The science side of SEO is where I spend most of my time.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.