A lot of rumours are being displayed in real time search results due to the real time search integration to search engine results. The false information are being promoted virally through twitter and other real time social media. How search engines would prevent this type of false information being displayed on their real time search results is not yet clear.

Search Engine's should come up with a new technology like Page Rank which I do like to call as Social Rank. The tweets that come online at real time in search engines should be based on the Social Rank. The social rank of each profile must be based on the credibility of the users social presence and interaction.

I hope that this way we can really get the correct news at the right time. Real time search should provide the correct news not just the real time data which might be false information.

In the morning on feburary 3rd, 2010 TV channels created a flutter airing incorrect information about the death of popular movie star in malaylam and it was tweeted virally. The real time search started showing the false information. At 1pm the channels said they regretted airing the false news but within this time the news had virally reached to thousands of people around the world.

The TCS hack was in the real time search results today. The website was hacked by a french hacker according to relevant sources and the domain was put to sale.

Real time search have its own merits as well as demerits like any other technology. Search Engines needs to ensure that they start measuring the Social Rank of each profile rather than the Page Rank which seems to be an irrelevant source to measure credibility.

Do you think Search Engines should measure Social Rank? Tell us what you think