Hope you all remember my blogpost on Learn how Google will rate links from Facebook and Twitter . The same post has now become relevant as Google launches a website for its URL shortener. Now the biggest question is Will Search Engines start giving importance to Micro Links ? and the answer is there is high chance of the same happening. I have explained the reasons why I think this will happen in my blogpost on microlinks. This new URL shorten homepage will give Google's URL shorten more branding as well as more reach. Hope they will promote their URL shorten through their real time search as well as normal search. If this gets used by lot of social media users then it might also become a strong 'signal' that Google might add into its ranking algorithm.

For users having a Google account they will keep track of all the URL's that have been shorten. Most of the features of Google URL shortener is same as that of other URL shortners.

If you have some thoughts do share in comments.