Google has released its latest search feature known as instant search which is faster than the speed of type. The feature was only available to Google Account/GMail logged in users yesterday, but now it started to show to everyone who is using Google.com from any part of the world.

Here is the results I just got when I was trying to type "city codes"

There is a lot of speculation on how this new feature is going to change the search industry.

Will the importance of long tail end? Will companies start PPC bidding on generic keywords which are less relevant to their business?

Will impression on PPC ads increase ?

According to Search Engine Land post on Will Google Instant Kill The Long Tail? the impression is going to be counted in three ways

* Any click – If the user starts typing, then clicks anywhere on the page, an impression is counted. Whether that’s an ad, spell check, or link, it’s counted.

* Search Selection – An impression is counted when the search button is clicked or a user selects a query.

* 3 Second Rule – When the user stops typing and does nothing for 3 seconds, an impression is counted

There are lots and lots of speculations going on. I do gurantee that this is never the end of SEO. SEO is going to turn into new ways to find more relevant short tail keywords that can bring business as well as revenue.

Google has released its latest search feature known as instant search which is faster than the speed of type. The feature was only available to Google Account/GMail logged in users yesterday, but now it started to show to everyone who is using Google.com from any part of the world.

Here is the results I just got when I was trying to type "city codes"

There is a lot of speculation on how this new feature is going to change the search industry.

Will the importance of long tail end? Will companies start PPC bidding on generic keywords which are less relevant to their business?

Will impression on PPC ads increase ?

According to Search Engine Land post on Will Google Instant Kill The Long Tail? the impression is going to be counted in three ways

* Any click – If the user starts typing, then clicks anywhere on the page, an impression is counted. Whether that’s an ad, spell check, or link, it’s counted.

* Search Selection – An impression is counted when the search button is clicked or a user selects a query.

* 3 Second Rule – When the user stops typing and does nothing for 3 seconds, an impression is counted

There are lots and lots of speculations going on. I do gurantee that this is never the end of SEO. SEO is going to turn into new ways to find more relevant short tail keywords that can bring business as well as revenue.