I have noticed a new Name Search feature on Twitter. I think this is due to excess number of celebrities and brands joining the platform . This new feature will help us to search out a brand or a celebrity easily. This name search placement is going to be a free for the time being but Twitter might charge brands for a sponsered place as more brands start to join the platform.

Here is a screenshot of Twitter's new name search

Currently twitter is suggesting the top accounts which are related to the specific term for which are conducting the search. In future twitter might just make this feature a paid one so that tweeps/brands can place their accounts featured near a particular search term.The above search feature could also be turned out to be a follow suggestion in feature.

We need to wait and see what twitter team is planning to do with this new feature.

Here is the screenshot of previous normal name search on Twitter

I think that the new name search feature is more effective than the old one as we can easily get the tweeps with real time search terms.

I would like to hear your views on Twitter new name search as well the old name search feature.