Keywords are what make or break your website when ranking within search engines.

Here are the steps we are going to explain with using them:

• Meta Tags
• Navigation Menu’s
• Text Formatting
• Anchor Text / Back Links

Meta-Tags

Meta tags are the information in your header that tells the search engines what your website and certain pages are. In your tags you have the Title, Description, Keywords. The title is well, what it says. It is your page title. In your title you want to use keywords within your description. Please refrain from using your website name or your website address in the title unless your website name has the keywords in it that you are trying to rank for. In the title use a brief description of what your page is about while using a keyword or two within it.

Your meta-keywords are the keywords that your site is relevant to and what you are trying to rank for. Use no more than 30.

The meta description is what the description of your page is and this comes up in search engines under the page title/url/link to your site. Again use a brief description using no more than 140-160 characters in it with keywords that you are trying to rank for in it also.

Navigation Menu’s

For a more in depth explanation on how to optimize your navigation menu’s please visit our lesson for Focusing On Navigation Menu’s.

To give a brief explanation, you want to use keywords in place of your categories in your navigation menu’s. This helps you rank for the given keywords and it tells the search engines what each page/category is about and pretty much helps map your website out for the search engines.

Text Formatting

When writing your articles in the body of your page, you want to build it around keywords that you are ranking for. In the title of your article you want to use

,

tags which are basic HTML header tags for a paragraph. These tags weigh a lot within search engines.

When using keywords within your articles you want to bold and italicize them which also makes them stick out within search engines and also makes them weigh a lot. Don’t over due it with the bolding and italicizing of keywords for your page will look spammy and non-user friendly. Try to use each keyword 5-7 times in an article and don’t use anymore than 2-3 keyword phrases in each article.

Anchor Text / Back Links

As explained in our previous lesson, anchor text is one of the main factors in your website ranking. The anchors help tell the search engines that this is a keyword phrase that your site is about hence when someone goes to search for example “SEO Tips” your site will come up. Whether it is first page or 20-30 pages back, it will come up. To help rank higher you want to use anchors in your back links. A back link is simply a link from another site to yours. As explained in the previous lesson, a back link is basically counted as a “Vote” for your website.

Always link with quality sites preferably with a high page rank. You can use the Google Page Rank Check Tool to determine what other websites rank. The ranking chart goes from 1-10, 10 being the highest.

For more information please visit our lesson on Anchor Text.

So far in the internet today, SEO and SEM are one of the basic methods of building good links to your website. But also, your website will be ranked depending on the quality of your content and keywords. Keywords are one of the main basis on how your website's content is ranked on the SERPS. Most of the webmasters and bloggers now are relying on keywords and keyphrases which they use them to optimize and build backlinks on do-follow forums, do-follow blogs, social bookmarks and so on.

So what about if you implement a keyword league of your own? Is it a competition or something? Duh! Of course it's a league. You will compete it on your own which you want to be ranked high in the search engines, base on the keywords you are implementing to your content or anchor text on link juices.

Let's start off with Google Analytics....God damn it!

We'll for me, Google Analytics has an option on how your site is ranked based on keywords. All you have to do is to add your URL on the Google Analytics account (unless you are not a member you need to register), and to see the stats by category. You can see within the statistics of the Google Analytics on how you ranked all around the world based on Alexa, country, traffic and keywords or keyphrase.

So how can we join the keyword league?

We must go to Google Keyword Tool, because this is the best keyword analyzer ever in the internet today.

So here is the image of the Google Keyword Tool. But first, try to type a keyword you want for your site, and it will give you results in less than 20 seconds. As you can see, there are lots of potential keywords that are categorized by search volume and competition level. So if you are going to analyze it, what would it be?

As for me, I can join the low competition and average search volume. Why? If I go to higher competition, it is hard to reach unless you hire a SEO service provider and invest your own money to rank high in the search engines...make sure it's not BH type! If that's BH, probably you have a chance to get sandboxed. If we go low and average search volume, we can start the competition right away. Write in the notebook the list of your spinned keywords. Once you are set and ready for action.

Put them in your content when you post a blog, and also your anchor text when you do serious SEO. Just keep doing it until you are the champion in the keyword league of your own.

We are very familiar of websites and blogs right? If we setup a website or blog, there are two main parts of it which are home page and internal pages. Let's try to define simply what are they all about:

1. Home Page - this page is the main or default part of your blog or website. This is mostly visited either typing the website or click it on the search results. If we search keywords on it, we can see that within the top 5 or 10 of the search results, it will direct you to their main page or what we call the home page. They're also the main attractions of the visitors which you send them a welcome and introductory message for entering the blog or website. Your website cannot exist without a home page.

2. Internal Pages - these pages are the other sections of your website. For example, if you have managed a forum for yourself, your internal pages would depend on your niche, like I say SEO. Internal pages are supporting pages of the home page. If our niche is SEO, the internal pages would be related to SEO like link building, affiliate programs, keyword research, etc.

Speaking of keywords, it's a big question on where we must put the keywords. Could it be on the home page alone? Or in the internal pages? Or even both? We'll, my answer is both because in the internal pages, when you post blogs and updates with the keyword attached, it would still reflect on the search rankings and results as well. The same thing with home pages.

Your style of setting up your own webpage or blog depends. Every niche and person who has their own blog or website have differences in their styles of managing their home page and the internal pages itself. As long they exist, your website's activity could give a boost while doing SEO and traffic to other websites and classified ads. There's nothing wrong if you put both keywords on home page or internal pages, only if you manage them well.

How often can we repeat some words at the same time? In these days, we're talking with each other and you notice that we keep on repeating words over and over again. Those words that are repeating will be a called as a "key" to the subject. This is where keywords and keyphrases are being defined and how it is applied.

Now it has been a great application to the internet where millions of searchers across the globe are using keywords to find specific targeted results. Competitors are also finding their way to get themselves in the top rankings and it's simply to give the customers better information of what they're searching.

But there are things that we should look for. Article marketing has now been a popular segment of getting more traffic to your site supporting the article. We are producing articles and blog posts just to make our website look attracted by the visitors and targeted customers, and included there are keywords and keyphrases.

If we're about to attempt to submit them in article directories like EzineArticles, they're just saying that we should not gonna put more keywords or keyphrases within the content, and they only allow at least 2% keyword density. I'm not really sure why, but could it be the best to lessen your repeating keywords or keyphrases?

Probably yes. For me, I'm not sure of the reason yet, but I believe that repeating keywords or keyphrases in my article is a good strategy to compete with other blogs or websites with the keywords used same by you. I myself is only relying on low and average competing keywords because it's more likely a good potential to start things off, and to have a great chance to become one of the top sites in the search rankings of the specific low or average keyword competition.

Repeating keywords in one article are fine, but you only follow the rules of the keyword density percentage being set as an article writer, for at least 1.5% and 2% maximum.