As recently mentioned on PPCIan's blog there has been a new Google Adwords ad extension brought out but is still in beta and is a way for Google advertisers to gather email addresses right from the word go.

This is one vertical which was bound to be brought to the market sooner or later and it seems Google have done it much sooner then most would of expected right after all the other updates they have been doing with Gplus and the new Google Panda and now this amazing extension, my hat goes off to them for coming up with such a brilliant idea once again.

This is how the email extension looked way back in beta around May in 2011 this year but since then have different versions of this so are probably testing out what works or converts best and so far from what I see the newsest version looks pretty rock solid particularly for the Discount Deals kind of sites as for the services based websites the older version seems more practical but either way will be interesting to see where things go.

Older version:

Newer Version:

So if you are serious on gathering leads this could be a good one for your business particularly if you need to capture leads or email subscribers quickly the paid option could be very well worth your investment.

Personally I see this as a very big leap forward for paid search marketing. Here is a look at what other Adwords ad extensions are currently out there on their platform.