"A lot of companies do not understand the importance of adding a blog to your corporate website for search engine optimization success."
Google has been focusing on greatly improving their search result quality, and the primary factor has been content. The panda algorithm's main job is to find, locate and devalue all duplicate, scraped, junk, and spun content from major keyword results. But, on the flip side, it places higher weight and worth to those site results that have 100% unique, quality content.
So how can you add a ton of content that is keyword rich, focused and has full relevance to your market, niche and industry??
Blogging.
There are alot of different ways to implement a blog onto your companies website, I prefer using Wordpress installations. They are very clean and you can place them on a sub-folder of your domain.
I.E. http://www.yourcompany.com/blog
Topics to blog about for your companies site:
- Product usage/help FAQ
- Industry news and updates
- Service related tips and info
- Company functions, events, picnics, etc
- Regulatory changes and news in your market
- Government updates that may affect clients
Blogging is good for your search engine marketing efforts, there are no two ways about it. Not only does it allow you to gain more organic traffic but you'll start to improve your trust and authority with Google by giving so much information to their users and search engine results.
You can really pour on the content, helping you gain hundreds of new URL's with major keyword rich information and a ton of possible long-tail keywords as well. Many of these long-tail keywords will be picked up by Google and Bing to give you added search traffic coming from organic rankings that are focused and targeted to your industry. Nothing beats that.
About the Author:
Mason Stoller has been working in the internet marketing industry for over 8 years, starting with small business consulting and now working with major corporations across the United States with SEO Influence.com. Check out his personal SEO Tips blog at SEOBestTips.com.
