If we were about to provide a sales copy for our e-book, which one would be the best to present as a great introduction to the customer itself, the long one or the short one? What could be the differences among them in order to provide a good sales copy to deliver the message to the customer or the reader itself.

1. Long Sales Copy

Long sales copy is quite simple to define. It is a sales copy which is longer that you need to scroll all the way down below just to provide complete message to the customer. Long sales copy might include multiple videos, audios, illustrations, screenshots, testimonials, long sales letter and descriptions and a cart button for payments. This is where the customers have hard time to understand and read all the way down below. 70% of them, are just scrolling down and ignoring the rest of the content by moving to the cart section without reading the long sales copy. This is one thing that those e-books which have long sales copy are having less sales.

2. Short Sales Copy

Short sales copy is an opposite of long sales copy. It is shorter which the customer doesn't need to scroll it down to read the full message, or just scroll a little. The copywriter completely summarizes his e-book on what is inside of it, and he will just provide individual links to multiple sections which the long sales copy does have any information necessary. Short sales copy includes one video and summarized content, along with the title that catches the attention of the reader or the buyer itself. Many of the copywriters who provide short sales copy are very successful in their business, as they gain more sales than long sales copy e-books.

This is one thing that copywriters have in store for their success, and that is to compare which one would be the best to introduce for their customers and visitors. It's either you choose short or long sales copy, it doesn't matter at all, because it's your own choice you make for your e-book.

When we're looking at the trends in the past, present and future, it changed so fast which will not last long for up to a week or less. Like we use Google Trends, it simply tells us the latest happenings or the most talked about keyword or keyphrase for today.

For example, last July or August 2008 when Michael Jackson died, people are now talking about Michael Jackson, blogging about him, playing songs and watching his own videos on top social media sites like Youtube, Veoh, etc. People are also sending private messages to their friends about his death, and most especially, they "Tweet" them using their Twitter account. Also, they pay tribute to him by signing his songs and thrilling dance moves.

That Michael Jackson trend has been gone already after one to two weeks, and new trends are coming up again. This is where we rely on our niches through the use of niche marketing. When we take a look at some different niches, what could possibly be the niche that can last longer, or what the people or searchers find most and gaining importance of it?

Niche marketing is simply to analyze what type of niche is the best for our website or blog, in order to gain targeted customers or visitors back to our website. This is an important thing that we should rely on. Anyway, here are some niches that I usually searched on what has been talked about, and it's not based on rankings:

1. Health

2. Weight Loss/Acai Berry

3. Forex

4. Travel

5. Search Engine Optimization

6. Home Improvement

7. Insurance

8. Credit card/Debt consolidation

9. Poker and Gambling

10. Finance

These ten niches will give you a better chance for your customers to increase, which they consider them very important and very high demand worldwide. Mos buyers are looking for service providers or sellers to buy these articles on their respective niches on their blog or website. If you're trying to write an article that is not on the list here, you will only have a slight chance from 1% to 5% that your articles can be sold or marketed in the internet.

I suggest you focus on these top ten niches that will give you a better chance like we say 40% to 70%, and it will make your articles on demand and it will gain them attraction and invites from other people to recommend your website or blog.

Are you scared of someone copying your original content that you've published? We'll for me, I'm not going to allow them to copy my own original and unique content, because it's what we call plagiarism. Plagiarism is considered a crime and you could end up behind bars just for being a fraudulent author.

One of the best methods in which you ever imagine is to enable JavaScript. JavaScript lets anyone disable right click to your page of the website when they're about to attempt copy your content and paste it on their own website without using the source link.

If you disable JavaScript, they can copy paste it through CTRL A, then CTRL C and CTRL V, or using the mouse to highlight all and select Copy and paste it to your own website. Another way of copying it, is to do the hard way, which you may simply type it using MS Word or NotePad. If you are copying a huge article by manually typing it, you may easily get tired...unless you have a team on your own to substitute.

One of the best techniques that you must warn the fraud authors is to add a widget or an image of CopyScape, one of the best fraudulent checkers ever existed in the internet. They have a banner or code which you can paste it on HTML format which says "Page Protected By CopyScape- Don't Copy", or you can write your own message on the footer area of the website which is a warning to those who may copy like "We'll take strict action against those who attempts to copy our articles".

It really scares them, and many of it really works. It's important to use JavaScript in order to avoid them copy paste your original and unique article that you spend effort there.

How often can we repeat some words at the same time? In these days, we're talking with each other and you notice that we keep on repeating words over and over again. Those words that are repeating will be a called as a "key" to the subject. This is where keywords and keyphrases are being defined and how it is applied.

Now it has been a great application to the internet where millions of searchers across the globe are using keywords to find specific targeted results. Competitors are also finding their way to get themselves in the top rankings and it's simply to give the customers better information of what they're searching.

But there are things that we should look for. Article marketing has now been a popular segment of getting more traffic to your site supporting the article. We are producing articles and blog posts just to make our website look attracted by the visitors and targeted customers, and included there are keywords and keyphrases.

If we're about to attempt to submit them in article directories like EzineArticles, they're just saying that we should not gonna put more keywords or keyphrases within the content, and they only allow at least 2% keyword density. I'm not really sure why, but could it be the best to lessen your repeating keywords or keyphrases?

Probably yes. For me, I'm not sure of the reason yet, but I believe that repeating keywords or keyphrases in my article is a good strategy to compete with other blogs or websites with the keywords used same by you. I myself is only relying on low and average competing keywords because it's more likely a good potential to start things off, and to have a great chance to become one of the top sites in the search rankings of the specific low or average keyword competition.

Repeating keywords in one article are fine, but you only follow the rules of the keyword density percentage being set as an article writer, for at least 1.5% and 2% maximum.

More and more people now are attracted to promote their own products and services through the means of video marketing. This has been practiced for so many years in the internet, and now it's getting even stronger.

If you are also an article writer, but you want to convert it into a video, you need a software that guarantee you some needs in order to convert your article into video. Once you convert your articles to videos, you can submit them to thousands of video directories worldwide, unless you find a large source of video directories.

There's a software called the Article Video Robot, which can guarantee your articles to be converted into nice quality videos, and to submit your video in different social media sites like Youtube, Veoh, Vodpod, Megavideo and so much more.

The Article Video Robot will also guarantee you huge traffic to your website or to your article itself published on different article directories or in your blog or website itself. Article Video Robot has a special feature which they have a trial period for you.

Article Video Robot can cost you about $47.00 monthly, with 50 downloadable videos and about $97.00 monthly with 125 downloadable videos awaits you. They also offer some promotional coupons which you can get 50% less of the total price.

You need a software like this, because it's really professional which your video has good quality and high traffic as well.