We must adjust to the changes and keep up to date with the algorithm Google continues to make to it's search engine,

Likes and Tweets are being calculated as part of the overall link juice value, rather then just obtaining a backlink from any social hub page or content driven page it is also calculated based on how many likes or tweets those pages have before giving the overall value.

It used to be very different few months or even a year or so ago, but latest changes make it even more tight also when it comes to the meta link anchor text.

It is calculated very heavily on mixed up anchor text and even works best when anchor text of a url has the brand of the website or domain mixed in with it.

Important aspects to consider in the algorithm:

- Exact match anchors have been over used and abused for some time now.
- Penalties, as opposed to rewards, are being reaped for too many exact match links.
- Don't be afraid to vary your anchor text. Incorporating branded terms is important.
- The page or post title is calculated very highly. a well optimized title will justify the less defined anchor text of a link;

This is something you can have good success with:

20 % to internal page; john's rubbish removal
20 % to internal page; john's rubbish removal service
20 % to internal page; rubbish removal new york
20 % to internal page; john house removals
10 % to the homepage; johnsrubbishremoval.com
10% would be random

I hope you enjoyed this post, please feel free to leave feedback on this topic.

What is Anchor Text?

Anchor text is your basic href link with text in it. for example:
Seo Tips And Tricks

Now your link text will come up as “Seo Tips And Tricks” .

Now when you link to a lot of pages, this will bring up your ranking but you must look into the quality of the pages you are linking to. So you want to have text links from your pages that go to pages already high in the Google ranking system. Stay away from link farms and spammy sites. Doing this will get you ranked higher.

Now this is a pretty long process, you should find some other ways to do this. You objective is to Build Page Rank higher. Here are some other ways to do so.

Blogging – If you are a blogger this is a good way. Link up with other Bloggers, do guest posts on other related blogs using Anchor Text and links in your articles.

Page content – So what is in your pages, how unique is your content? Do not use duplicate content for Google does not like this, do not steal other sites content either. Make your page interesting, to the mind and to the eye. If you site is unique other sites will come to you more often.

Social Networks – There has been a huge debate on this but Social Networking is great for a website. Build a page for your website, give information, add friends and reach out to people. Interact with others, don’t just spam or people will disown your site. Post links around in comments urging others to come to your site. Post when you have new content, try to get users active in discussion.

These are just a few ways that you can increase your ranking with. Focus on your content, make your content interesting that will keep readers around waiting for more. Get your readers into the discussion. Have a site that people want to link to, and you will achieve getting a higher ranking.