When it comes to search engine optimization, there is literally a never-ending list of things that you can do. Some strategies are more effective than others, but a great number of them also happen to be very time-consuming. The irony is that many people forget to take care of the little things. It's like deciding to go on a road trip, only to forget where you left the keys.
Over on Search Engine Watch, Josh McCoy has compiled a list of eight SEO tips that you can accomplish in fifteen minutes or less. Regardless of whether you have a blog, a company website, or a resource site, you'd be foolish not to go through these eight basic steps.
You'll still want to pay attention to things like keyword density and inbound deep-links, of course, but these eight simple steps are so basic that they simply should not be ignored.
The tips include such things as remembering to review your robots.txt file to see if you're withholding pages from search engines, reviewing the most frequently linked pages on your site, looking for duplicate title elements in Google Webmaster Tools, requesting anchor text changes from authority sites, and verifying your Google and Bing Local listings.
Also remember that these aren't one time activities! You should follow up periodically to make sure everything is in check. Do you have any simple SEO tips that you'd like to share? What are some of the most common mistakes you've found?
