If you're starting to kick of your small-medium sized business, one of the things you need for your business to be promoted worldwide is a website. It's easy to setup a website on your own, because there are so many free and basic platforms which you can choose from like Blogger, WordPress, Drupal, Joomla, LiveJournal, TypePad, Yola, Weebly, etc. But there are some webmasters who are already professionals in constructing their own unique website. You just need to make your website look good, especially in terms of content, template, scripts and widgets. Videos and pictures could also attract many visitors back to your site. But no matter how good looking or professional your site is, it will be useless if you will not optimize it to search engines. Why?

Without optimizing your sites, whether it's basic or professional, you cannot drive more traffic. Search Engine Optimization is where search engines crawl your site for indexing them and include them in their SERPS (Search Engine Ranking Pages). The easiest way to optimize your site is through Google Webmaster Tools, which you need an account there. You just add your URL to their database and there are two types of verifications namely, the meta tags and the HTML code.

Meta tags are pretty simple you know, only if you know HTML. For example in Blogger, go to layout and click "Edit HTML" and just find the "" tag and put the meta tag below it. Then on Google Webmaster Tools, click "Verify" and your site will be indexed within a week or less. For the HTML file, example "google123456789", you can use it in free sites like Yola and Weebly. They have a special menu which you can put the HTML code in their tab and you're done! Your site has been indexed! Optimizing your site can take time, after your site was finally appeared on the search results, it's time for you to promote them manually through the use of SEO. This is where your site can be determined to drive traffic depending on the niche and the combination of keywords you use. So we know how Google Webmaster Tools helped us optimized our sites, and it's a good way to kick start your small-medium sized business only if you are serious about indexing and optimizing your site.