There are many ways to promote your business through Twitter. Here are the 6 most effective ways to promote your business on Twitter.

1. Know your audience

Twitter is a community and so each member in the community should follow a set of rules. If you are planning to be part of the community then you need to first understand the rules. Spend some time watching how the community members do conversation and start learning the rules if the community. Find people who are interested in your area and start connecting with the right set of audience.

There is no harm in asking for help as you are new to the community. There will be a lot of members who would be ready to help you. The sharing of knowledge and interaction makes Social Media great.

2. Connect with people who are interested

When you are in Social Media space you should always know that you are not a brand and just a brand ambassador. You need to get real people who are interested in your brand and use them in an effective way so that they will become brand ambassadors for your brand. Customers should get the benefit of real time and they should get the information they require within less amount of time. You need to track each and every individual who is following you. There might be specific reason why they are following your brand. The competition in Social Media is going to be much stronger in the coming years as creating a database of people who are interested in your product/brand is always going to be a great asset to your brand.

3. Conversation is Key

Conversation is the most important thing for Social Media marketing. In a Social Media like Twitter you should be a real person rather than a brand. People like to connect with a real person rather than a brand. There is no point how big your brand/company is or how small your business. In social media the most important thing is conversion. You should have already noticed the success of @RSHotel. If you trying to conquer the space as a brand you may never win but if you are trying to create a conversation you will always get the right kind of output.

4 Be an ambassador:

The biggest thing to make sure is that you do not handle Social Media completely to a new person. Social Media must be handled by employees who have been with the company for a larger time and who knows about the company as you are going to promote your brand in front of a new set of audience.

We find that it works best when our clients designate a single person internally to act as a social-media liaison, or ambassador. Doing so ensures that the updates occur more frequently and result in less clutter. The social-media ambassador can then begin to build relationships with key customers, and those customers are then able to act as brand ambassadors.

Be sure to also establish some "rules of engagement" for your ambassadors. They will need guidelines to help them decide which conversations they should participate in and which should get escalated within your organization.

5. Give a reason to follow

People love to pass valuable information. If someone is following your brand that person might be interested in your product/services or might be eagerly waiting to find the right kind of offer. The people who follow your brand are your greatest strength on Social Media. Why not reward them? Give special offers, Discounts using Promo Codes. Do one-to-one conversation you’re your follow. Be active as often as you can and get engaged with your followers.

The next biggest thing you have to look into is “how to turn your followers into brand ambassadors?”. Ask your followers opinion when you plan to launch a product/service. Collect valuable information/feedback from your followers and use this data for future offers and promotions. The positive word-of-mouth in Social Media is more valuable than hundreds of testimonials on your website.

6. Track your conversations:

Last but not the least tracking your conversation is one of the most important factor in Social Media. Ensure that you check your @ replies and direct messages frequently and give necessary information to the people who ask for the same. Twitter search is another great feature to check the real time conversation about your niche.

There are a lot of twitter tools available and these tools help you to monitor positive and negative sentiment among users. If you want an in-depth understanding about the conversations it is better to use these tools.

If you want to discuss about any social media/SEO related topics you can follow me @cijoaj2003