Doing SEO takes a lot of technical skill, knowing and understanding how basic html is applied and how meta tags work along with knowledge of site structure and how it all is put together either dynamically or statically are all essential requirements to get a site up to speed in the search engines.

You can jump right into learning SEO if you know the fundementals. It can be easier for programmers or web developers to understand how to do on-page optimization for example.

The off-page optimisation techniques rely on creative approaches in order to get maximum results. If you have a creative marketing mind you can apply this knowledge online and really brand yourself out from press coverage all the way to corporate identity. It's all a matter of having the contacts though. You need to know where to go and what to get and how to get it!

What I love most of all is when it comes to SEO and Internet marketing the sky is your limit. There is an endless approach to marketing on the internet and getting the best results through search engine optimisation usually by thinking smart and applying your strategies creatively.

If you have a mix of knowlege on the technical and creative side you will do well with SEO. This is why there are only very few good SEO experts out there as either they are only good at one or the other. It is very hard to find a creative technical person these days, but when you apply both skills this is when you get maximum benefit.

For example you can get very bored of doing what you do if you are not using creative approaches to keep yourself enthusiastic you must think and do internet marketing with a twist. Earlier I spoke about creative link building techniques . Even now with search engine changes including Spatial and Vertical there is lots to keep us thinking for the future and different approaches we need to take to prepare ourselves for.

I always am appreciative of my graphic design and web design background. I was very creative as a kid growing up, I loved art, and followed the footsteps of my father who was and still is a very talented artist both, painter and graphic designer. I then took my skills further and learnt programming and business. I loved the technical aspect for coding up bits and pieces to make something active on the internet, before that I was also very good with Flash and used to love to animate.

Now I also enjoy to teach through SEO courses that I am regularly holding. All the skills that I can pass onto with my students is very rewarding and to watch someone else have the knowledge that they can apply is also a great inspiration.