Learn how Google will rate links from Facebook and Twitter

Matt Cutts have given the answer on how Google will rate the links from Facebook and Twitter. Here is the question that was asked to Matt Cutts "Links from relevant and important sites have always been a great way to get traffic & acceptance for a website. How do you rate links from new platforms like Twitter, FB to a website?". Matt says that Google will treat the links in the same manner whether it is from Facebook or Twitter, as if they were from any other site. The PageRank formula applies to all. The most important factor that is taken into PageRank is the reputation of the backlinks rather than the number of backlinks. Yes, quality really matters not the quantity. You must get your backlinks from relavant resources which have high reputation. Google will use a similar method to rank the tweets.

The links might still take time to pass PageRank as facebook has lot of private profile and links from this profiles will not get crawled by the search engines. The links from twitter are nofollow as of now. This doesn't mean that search engines will not consider the links at all. All the tweets are getting crawled and some tweets are even getting ranked. There are chances that the microlinks will pass relavant information to the search engines. The response of Matt Cutts is what most of the SEO's and Webmasters were expecting but now it is straight from the expert's mouth and we do have to take it into our strategy. We need to think whether to use a uncrawled platform or a nofollow platform.

Facebook has now come up with a feature similar to retweet. The feature is called "share". This seems to be Facebook's answer to Twitter's "retweet". This will help facebook to emerge as a platform where content can be shared and viral marketing can be made use of just like Twitter. Twitter  feature of lists as well as upcoming feature of Contributors will make twitter a strong platform to market content on the web through social media. Google have already started ranking twitter lists just like tweets.There will be more improved features coming in the social media as the competition between Facebook and Twitter grows.

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