It's common in SEO to make suggestions to potential clients to not go after that elusive one keyword. By doing so, and it seems that all SEO professionals has got it easier to get ranked for one-word keywords?

For personal reasons, it has been able to get some top rankings for clients within the past year. We're not saying this to brag, but if everyone's drinking that kool-aid, how will anyone know how hard it is to go after one word? Shall we stick to just one thing in order to improve our rankings in the internet? Definitely not.

Now, there are those that will tell you that a one-word phrase doesn't convert. In my experience, these keywords drive tons of traffic to the site (as much as up to 15k unique visitors a day). Not all of them convert stable, but at least 20% do.

Study shows that 20% of all people coming in on a one-word phrase converts at that rate for something on the site. Maybe not for the phrase that brought them in, but that person converts on something in the internet.

If we use WebTrends or Google Analytics, it will tell you the keyword on which the person came from, but to get the it's details, the only system we been able to come up with and rely on is a site database capturing system. It's been custom created, but it can track all the pages visited and will tell you that if someone originally came to the site, but ended up buying USB Cables, that data is retained.

Suddenly, one-word phrases are looking good already. And with many SEO clients purposely are not going after them, it has an opportunity to grab those top rankings for those who drive traffic.