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You are here : Home » Latest Blogs » Copywriting

Hate to Write? Web Content Made Easy, Even for You!

02 Apr 2010 04:44 pm

Writing web content isn’t easy for everyone.  Not everyone is a writer.  Heck not everyone even LIKES to write.

Except me of course, I love doing it… you could say it’s a passion!  Or a hobby. 

Wait but I actually get paid to do it, so that’s not really a hobby is it?

But for those of you for whom writing is not a passion there are ways you can still keep readers engaged and keep them coming back for more.  Even better they are super simple methods, so you need not feel as if you’re about to climb Mount Everest or run a 10k or something equally as hard and scary.  I promise… it’s easy.

1.   Focus on quality over quantity or excessive keyword stuffing.  Yes, I know it’s important to use proper SEO and optimize for keywords.  However I subscribe to the when and where you can and when and where appropriate modus operandi. 

In other words, I don’t use keywords prolifically within my content unless they happen to occur there naturally.  I don’t stuff them in so that the content is virtually unintelligible.  And I make sure that everything I write offers something valuable to a potential reader.

If I tell a story, I make sure there is a moral behind it.  If I talk about something I do in business I talk about why and how I do it.  Always make sure that when your reader read your content they can walk away from it and say hey… I learned something.  Or hey… that motivated me or made me laugh, or WHATEVER.

2.  Keep it simple.  Remember that a huge portion of web readers are operating on an 8th grade reading level.  This means that using highly technical jargon or big fancy words is a no-no.  Small, simple ones often suffice just as well in your web content.

That doesn’t mean write in such simple language that you almost begin to make fun of the reader.  That’s bad.  It just means don’t get carried away with geek speak or write like a college English professor with 12 Master’s degrees.  Keep it simple.

3.  Stay on-topic.  Or at least primarily on-topic.  And if you do wander off-topic make sure the reader knows you did it on purpose and wander straight back.  There’s nothing worse than trying to read an article where the writer goes off on long, winding tangents that aren’t at all applicable to the topic at hand.

You lose your readers when you do that and it’s likely they will never return.  You DO want them to return right?  So stick to your topic, keep it simple, and give them some value.

4.  Finally, inject a bit of personality into what you write.  People like to connect with what they’re reading.  They like to connect with the person behind the words.  Don’t be afraid to say something funny or express a point of view. 

You’ll resonate more with people by being authentic and honest than you will by trying to be perfect and proper and ‘only say the right thing’. 

And if you have no personality?  Buy some!

Sorry if that sounds harsh and if that’s you, but seriously… don’t torture your readers if you can’t write with a bit of personality and authenticity.  Hire someone to ghost for you and call it a day.  No one will hate you for it and you might even retain a reader or two!

Cori is a wildly hire-able freelance ‘ghost’ and the creative brains and dubious brawn behind her blog Big Girl Branding. She’d also like to note that ‘big’ does not mean what you think it means. It was meant to indicate being a grown up. Sigh… Of course you probably didn’t get that, and it totally loses its effect when she has to explain it.  I guess she’ll just have to put her ‘Big Girl’ panties on and deal with it.  Ta-taaaa!!!

Getting Lots Of Backlinks From Press Releases

29 Jan 2010 08:10 am

              

Have you tried reading a newspaper everyday? I'm always reading newspapers because I want to be updated on the latest happenings in our area, and around the world. As you can see, the format of writing a news article is much different from a regular article. So in the internet, when we write a news article about the upcoming events and the latest releases of your products and services, it's what we call a press release.

Don't you know that we are gaining backlinks and traffic through writing a press release and submitting them into various press release directories? Of course yes! Lots of webmasters and clients right now are looking for some ways to get traffic, backlinks and revenue for their websites or blogs in the internet, and one of them is what we call press release submissions.

So far there are over 150 press release submission sites that exists in the internet right now. More and more clients are trying to spend money for the service providers who can do the press release writing and submissions at a time. The average rate of writing is range from $10.00 to $20.00 per press release article, and for submissions it is averaged about $15 per 100 PR sites.

You are going to be successful and not mistaken in building more backlinks with press release, and earning money through writing a professional press release to your client. Every time you start a press release, the headline should be the same format with a newspaper, and for every first paragraph, it should start with the location of the news. You got to try it for yourself guys, press release link building and writing is good and even affiliate products on Clickbank, CJ and other programs can be promoted on a press release site.

5 Ways In Making Profits Through PLR and MRR eBooks

16 Jan 2010 03:12 am

 

Are you sick and tired just sitting at your computer and not earning money at all? If you are smart enough to sell products on your own, can you do that? Right now, there are lots of eBooks that are so cheap or even free to download. being a copywriter gives you benefits to earn money while selling your own method by publishing an eBook. But we need money right? PLR and MRR eBooks are easy to sell by means of creating a website and spread the word to the public. So here are the 5 ways that you can make profit through PLR and MRR eBooks.

1. Look for some websites that will let you sign up for a membership that will access you to free list of MRR and PLR eBooks to download.

2. Sell them for at least $1.00 per eBook.

3. Create a free website using Blogger and post your eBooks there, along with the images. Make it look very attractive.

4. Create Paypal buttons using your Paypal account so that when they purchase, they will pay automatically by clicking the Buy Now button.

5. Spread your eBook by means of SEO and link building through forums, social bookmarks, do-follow blogs, classified ads and much more.

$1.00 is a small amount actually, but more buyers will come and pay to get your eBooks. The more eBooks you have to sell at least $1.00, the more you get profit by just investing your time and you got money to your Paypal over and over again. How is that sound folks? Looks like I have to continue this method over and over again with a lot of research too.

Benefits Of Featured Contents

26 Dec 2009 09:17 am

 

If you want your content to be featured, all you have to do is to make it unique and simply free from grammatical errors and punctuations. It's not that simple right, because there are certain judgement which you may have to do in order to make your content featured in the article directories like EzineArticles, etc. This is one of the important things that you must know if you want your article or content to be featured in thousands of article directories.

Here are some of the things which they judge you for your content:

1. Keyword density - it should be ranged from a minimum of 1% and maximum of 2%. Exceeding 2% is not allowed as it will be declined by the article directories like Ezine.

2. Paragraph formation - your content must start with an introduction before you discuss the topic. Your paragraph must be at least four lines and no more than ten lines.

3. Punctuations - in terms of sentence structure, punctuations are very easy. You can only use exclamations when your sentence is more likely a shocking one or something that is furious. In every sentence, at least one comma will be added only if you don't have any examples.

4. Keyword or keyphrase combination - your keywords or keyphrases must match within the content's sentence structure. Good combination is one big achievement or key in which you will gain traffic base on the keyword and niche you are using. Keyword or keyphrase competition varies on, as you may only rely on keywords with low or average competition with the use of Google Keyword Analyzer Tool or Micro Niche Finder.

5. Grammar - this is the main part of the content's uniqueness and perfect positioning of words. Those who are English fluent or English native, have the advantage over the others. Since all of us know about English from elementary until now, we must know how we use past, present and future tense of each word or phrase. Also, we must know how to use the singular or plural nouns and verbs as well.

In this way, you have a better chance that your article will be approved in no time, and could be featured in their article directories. If your article or content is featured, you will gain more traffic than those who are not featured. If you have a signature link in your article that you've submitted, they may have a chance to check out the site that you're promoting, which is relevant to your content.

 

Press Release and Article Creation Comparisons

09 Dec 2009 10:03 pm

One of the things which a client wants to do is to create an article and a press release. It helps you build more traffic and backlinks to your website and it was one of the best methods to market your products, offers or services. Day by day, more and more clients are creating threads that they are looking for professional article writers or press release writers who can give them quality results to their project.

Both article and press release have their own submissions and distributions. When it comes to articles, they can submit their unique articles to numerous article directories and distribute it to other websites. As for the press release writing, they have their own separate submissions, which are the press release directories. You need to set the correct format of the press release in order to be accepted by them. You can submit your one press release to multiple websites, unlike for articles you need to rewrite or spin them over and over again.

But there are comparisons I think for both the prices of press release and article creation, submission and distributions. Here are some of my ideas:

1. For articles

* $0.006 to $0.01 per word

* $10 to $30 per 100 article submissions and distribution

2. For press release

* $15 to $20 and above per press release

* $10 to $30 and above per 100 press release submissions and distribution

For the conclusion, articles are much cheaper than press release. Why? Articles are normally unique and you write it on your own. But for the press release, it's similar to news article and with proper structure. But still we write it in our own words, and we don't need to copy it from other sources without permission, or else it could lead us to plagiarism. Both of these services are still very useful, and could make you money for your products, services and offers for just writing with creativity.

Making Profits Through SEO eBooks

02 Dec 2009 02:23 am

Most people here are struggling in finding ways to make money online. They sell their own products on eBay and other auction stores on the internet. Sometimes they are successful, but most are not. They have lack of promotion and ideas.

Today, printed books are not really good to sell and your chances are pretty low to generate a return on investment. By the time you print your books and find a distributor the percentage is very minimal.

With eBooks in general alot of the niches people no longer trust buying, for example, weight loss, make money ideas, they are all not like they used to be.

Up until today SEO (Search Engine Optimization) is one of the biggest demands in online learning. One of the top recommended niches from the early 2000's till now is SEO. SEO is truly being applied by every webmaster to run their business online, and to generate more targeted visitors as much as they want.

This is why webmasters are looking for eBooks that are related to SEO, and the one who would be the best. I truly recommend SEO eBooks like SEO Revenge. Webmasters and bloggers are looking for eBooks like these to learn more on how to optimize well, and to gain more traffic, customers, leads, sales and revenue.

They must also look for SEO eBooks that will grant you Master Reseller Rights, which means you can re-sell this eBook once purchased, and to keep 100% of the profits. SEO is one of the biggest trends right now, and most eBook sellers who are selling SEO eBooks have generated more sales than any other niches like weight loss, forex, personals, debt consolidations, insurances, etc.

You will gain profits when you sell an SEO eBook to many customers, as long the author grants you Master Reseller Rights after purchasing his eBook. Reviews on the eBooks are also important, because if you will post a review on the eBook you are reselling, more and more customers will buy the eBook you are reselling.

Don't just think about selling what has worked 10 years ago, let's go ahead with the times and sell SEO eBooks which there is demand for and which you can keep 100% of the profit because you buy with reseller rights.

http://www.seorevenge.net/ebook/

Rewriting is Tougher than Unique Writing

26 Nov 2009 09:45 pm

I'm going to share this to everybody who loves to write articles or to rewrite articles. As for me, I have experienced both writing unique articles and to rewrite articles from other sources, but I want to compare on which one is easier. 

Let's start with writing on unique articles. This is where your passion of writing has released, in which you write your article in your own thoughts or in your own words. You have a lot of time to think about what you write, because if you are unique, you are truly potential and can make profits in selling articles to others or publish your articles in your own website, with supporting links from affiliate programs.

In some webmaster marketplace forums, most of the clients or buyers are looking for unique articles than private label rights (PLR) articles. Why do they want unique articles? It is because they want to be original and to be protected from plagiarism. They can easily check for duplicated on CopyScape.com. Original articles are averaged from about $0.70 to $1.00 per 100 words, and you will be benefited when you are selling them to one exclusive buyer or to publish them on your website and to different article directories.

If I rewrite articles, it's too difficult than original. Why is it difficult? I think it's truly the same as article spinning, which you must understand synonyms of the specific words needed to be edited. You will put brackets like "{sad▐ lonely}", and can take you too much time than writing unique articles. There is a possibility that your rewritten articles are still not original, as they were only copied from other sources. We should be more careful when copying other's content, unless we have a source link to be directed in their original content. It has an average of $0.30 to $0.60 per 100 words rewritten.

We'll, at least you know how rewriting is more difficult than unique articles. Rewriting will only benefit you less, but for unique articles you will be benefited more than anything else. I write unique articles on a piece of paper before I publish or sell it to clients or buyers. It's good to be unique you know?

Writing Articles for Profit

26 Nov 2009 01:16 am

When I heard about my friend that writing articles on your own could be profitable, because it was mostly been targeted by the webmasters and bloggers to attract more customers and to receive web traffic and huge page impressions daily. If possible, it could earn them sales, revenue and leads only if they have joined affiliate programs like NetPartner, Azoogle, Clickbank, Amazon and many others.

At what exact point of your effort will make yourself profitable in writing articles? We'll, there are certain things that I can mention about and it's very rare and common. Webmasters and bloggers will only buy your articles if you are:

1. Fluent in English or English is your first language

Being fluent and a native English speaker is one of the advantages of being a profitable article writer. Most of them are charging their clients a flat rate of $1 per 100 words, but the clients are expecting it sooner which I think about three to four hours? Not bad, depends on how many articles you have been assigned or how much extra time you have. For the average ones, it may cost less than $1 per 100 words.

2. Correct paragraph structure

Most American and British clients are expecting service providers to provide their outputs with a correct paragraph structure. We already know how to use a proper paragraph during our elementary and high school years right? If you still remember it, you have the advantage of making your articles profitable at no cost. You just keep on writing and writing until you finished with the correct structure and sell it to your clients.

3. Correct punctuations.

This is truly easy for article writers. If you are saying something normal then we go to end with a period. While we ask, put a question mark. While we are shocked or get angry, just put exclamation points at the end. For some examples and additional contents, just use comma, and so on. If we don't use them wisely, the impression of the readers would become negative as usual.

These are the important things we should know in order to make our handwritten articles profitable than ever, and it is really worth for us to be fluent in English and use correct paragraph format and sentence structure. 

Getting Proper Reviews on Your eBook

19 Nov 2009 10:28 pm

If you're about to launch an eBook in any niche or topic, is it guaranteed that you will be given honest reviews from your customers? It's all about inside of your eBook which depends on the customers on how they read and summarize it, and how they are attracted to your eBook.

Are you confident enough to launch your own eBook to the public? Remember, when you launch it to the public, they will check it out and ask you for a review copy or automatically purchase it and giving testimonies to your eBook. But it does not guarantee you that you will have positive feedbacks from them, because it depends on the information being stored by the author or the copywriter if this is really effective or not. 

When they asks you for a free review copy, you have to be sure that he is a honest reviewer and to interview him about his previous reviews. You may also ask him for some sources that he previously reviewed from other clients. If you are satisfied with him, then give him the free review copy but only good for him, and not to entertain any free review copies. You will give him at least 2-3 days to read your eBook and expect him to give his personal honest testimony about your eBook, whether it's positive or negative.

However, if someone asks you for another review copy of your eBook, you must give him a discounted price compared to your current price. The same thing that you must give the reviewer an allowance of 2-3 days, and expect him to give his personal testimony about your eBook.

Don't feel bad if you have received any negative reviews in your eBook, you must appreciate them and give them an appreciating "Thank You" message for being a honest reviewer of your own eBook. If this happens, you must follow every suggestion they need in order to improve your own eBook. When you have finally improved your eBook, you must inform the reviewers again so that, if they're satisfied they can purchase the full version of your eBook at a regular price or even recommend it to their friends and promote it or sell it at any auction sites like Ebay or Payloadz.

As a copywriter, try to understand on how sometimes copywriting made many mistakes about his information, especially his own illustration. The reviews from other customers depends on your eBook's image and information that will reflect both you and them. It's a valuable lesson like no other, and it's not too late to improve it. Just be positive-minded and you'll be rewarded.

The effects of plagiarizing other's e-book

12 Nov 2009 03:29 am

Plagiarism has started to develop your mind when you are in the classroom trying to copy your classmate's answer, or to copy notes from your classmate. The more you do that in your school from elementary to high school, the more you get worse in copying other's answers in your college term.

When you are in your professional stage, you may begin to apply it by copying the contents of the book of the original author, especially the title of the book itself and to sell it to others and making money, pretending that you are the real author of the book.

The same goes through in the internet, as articles and blog posts existed in various websites are copied in your website or blog and to declare that you are the real author of the article or blog post. E-books can also be plagiarized, where the fraud author will download your e-book and to change everything with your name as the author and sell it at a higher profitable price to your customers. This will become a huge effect to the original author that through his hard effort and someone just stole his content, it's unfair.

If the original authors found out that you are just copying their contents without authorization, they might file you a case of plagiarism. It includes damages that you feel frustrated when the fraud one just copy the contents of your book and sell it to others for profit that must be paid, and a possible imprisonment of a maximum of 10 years just to become a fraud author.

So if you're attempting to do it, better not do it because we know that spending your time behind bars is just making your life very difficult. Plagiarizing other's books, e-books, articles and blog posts are simply not good and it's against the law. So you have to be careful when you have to attempt it. The only thing that we can play it safe is through being an original author to ourselves, that we create our own article and e-book through our own will, not to copy others, as being unique will bring you back rewards.

 

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