The SEO community continues to evolve. Many of the old links building tactics are entirely out of date today, while new opportunities arrive knocking at your door. Google is launching algorithmic updates (last year's Panda and the very recent Page Layout Algorithm), one after another. Though such updates are revolutionizing the face of the SEO industry, link building still remains to be the trump card for high search engine rankings.

Under these circumstances, it's pretty easy to make mistakes while building links for your blog or website. Given below are seven of them that you need to open your eyes to and avoid them at any cost.

#1. Manipulating the Anchor Text
Search engines have now become quite suspicious about the anchor text thing, as it can be easily manipulated. If you were playing the anchor text game to obtain high search rankings till now, you need to stop it right away. Manipulating the anchor text of a link makes the backlink profile look 'unnatural', and that's the reason why search engines have started to devalue the same.

#2. Mass-Submitting to Junk Directories
Bot-powered directory submission is another big mistake that link builders can easily make. Gone are they days when you could rank a website at the top of search results overnight by submitting to thousands of directories at once. Web directories as a means of building links are fast becoming extinct. Many generic directories are already of out of business.

The point is quite simple - no ranking algorithm will provide any weightage to web directories that aren't used by people, and only exist as a means of blind link submission. Eric Ward of Search Engine Land throws more light on the very topic in his article - A Few Link Building Predictions for 2012.

#3. Not Using Guest-Blogging
Guest blogging carries high significance, because it's an excellent strategy to place your links on niche-related websites. Apart from creating 'link juice', you can use guest blogging to generate website traffic, create awareness about your brand and establish your expertise. Guest blogging can bring you a higher rate of success if you target the right kind of blogs.

#4. Limiting Your Social Media Efforts to Only Facebook and Twitter
Therer's absolutely no doubt that social media is a powerful platform to build links the natural way. However, social media is not just about creating a Facebook or Twitter page for your brand, blog or website. There are many other social platforms that you need to use to reach out to new audiences. Any place where your target audience spends time is a best place to be.

#5. Not Asking Niche-related Authority Sites for Links
Keep asking, and you'll get it. If you really want to survive in the race of search rankings, you can never ignore the potential of building high quality links by requesting authoritative websites for a link to your website or blog. Asking will, however, will bear fruit only when you have some top quality content published.

#6. Not Linking Out
Linking out brings huge benefits both in terms of SEO and networking. Outbound linking can immediately help you build the authority of your own blog or website. However, you need to link out to only top quality and authority sites. The attention that you attract by observing this exercise can result in the generation of quality backlinks for your own site. And search engines love this practice as well. So, be generous!

Are you making these mistakes? Please don't hesitate to share your own thoughts and views on this topic.

There is a lot of conflicting information about link building in the Post-Panda climate of Google's ranking algorithms. The fact is, no one truely knows exactly how Google is evaluating inbound links to any one website. This has always been the case as Google has worked hard to protect their algorithm metrics and the specific changes they constantly make to improve search result quality.

But, we have learned that many 'old school' and previous SEO techniques are no longer successful and can possibly bring harm to your websites ranking ability. This can lead to being sandboxed or just getting all your links devalued or even de-indexed. Basically, you wasted a little or a lot of time getting backlinks that are negative or useless toward your ranking results. To make sure you don't make any of these mistakes lets take a look at some of the "negative" SEO tactics currently.

Poor and Detrimental SEO Practices:

• Content duplicating, spinning, stealing
• Link cloaking
• Keyword spam, keyword stuffing
• Canonical tags for redirects, stick with 301's and limited use
• Hidden keywords, img tags, etc
• Non-relevant backlink building

What does Panda want to see?

• Quality, unique content
• Relevant and quality inbound links
• Participation with your community, forums, blogs, and more
• Media incorporation: videos, images, etc
• High PR backlinks from relevant sources

Please make sure to stop and remove any old "black hat" style SEO techniqus that are incorporated on your webpage, these will only harm your potential to rank on the search engines. Especially as the Panda algorithm keeps being pushed through the results, adding, deleting, and altering results for better user quality.

Focus on writing quality content for your site AND for your backlinks. Then you'll be able to distribute this content throughout the web, helping you gain strong contextual linking and anchor text that is integrated with unique content that speaks to your specific market and niche. If you do not have the time to put forth quality efforts, make sure to browse the web and find a quality SEO company.

About the Author:

Mason Stoller has been working in the internet marketing industry for over 8 years, starting with small business consulting and now working with major corporations across the United States with SEO Influence.com. Check out his personal SEO Tips blog at SEOBestTips.com.

We must adjust to the changes and keep up to date with the algorithm Google continues to make to it's search engine,

Likes and Tweets are being calculated as part of the overall link juice value, rather then just obtaining a backlink from any social hub page or content driven page it is also calculated based on how many likes or tweets those pages have before giving the overall value.

It used to be very different few months or even a year or so ago, but latest changes make it even more tight also when it comes to the meta link anchor text.

It is calculated very heavily on mixed up anchor text and even works best when anchor text of a url has the brand of the website or domain mixed in with it.

Important aspects to consider in the algorithm:

- Exact match anchors have been over used and abused for some time now.
- Penalties, as opposed to rewards, are being reaped for too many exact match links.
- Don't be afraid to vary your anchor text. Incorporating branded terms is important.
- The page or post title is calculated very highly. a well optimized title will justify the less defined anchor text of a link;

This is something you can have good success with:

20 % to internal page; john's rubbish removal
20 % to internal page; john's rubbish removal service
20 % to internal page; rubbish removal new york
20 % to internal page; john house removals
10 % to the homepage; johnsrubbishremoval.com
10% would be random

I hope you enjoyed this post, please feel free to leave feedback on this topic.

Buying Links Is Good For Search Engine Optimisation if done the right way! I repeat… if done the right way!

It has been told in the SEO world, that if you buy links it will hurt your rankings and could get you dropped in rankings or possibly banned. This is not entirely true. If you buy links in the natural way it is good for the search engines. The natural way is usually by hand picking authority sites that will put your link on their page for a small monthly or yearly fee.

The best way to find reputable links is from sites that do not clearly state “Links Here For Sale!” or from sites that do not already have a crazy amount of outbound links from other sites displayed on their site. That is when Google picks up that it could be a bit unethical, particularly if the site sells links based on page rank and also publicizes it.

Don’t be scared or believe the hype when other SEO companies say you should not buy links because 99% of them are buying links themselves, whether this means that they are outsourcing to India to get links done, or simply hiring other webmasters to put links to their clients sites, its usually those webmasters that are buying them in some way or form from somewhere.

You can of course build links naturally by posting nice fresh content in your site regularly and people who find your site interesting will naturally link to you or you can simply create social profile pages and submit your site in directories such as Business.com, Local.com Botw.org etc. but at the end of the day you need to get some other links from somewhere and buying them from sites like TextLinks.com is a great idea as you can target certain sites which you find relevant or appropriate. Just be careful to make sure the backlinks you buy are from reputable sites, or sites that have good age and backlinks themselves.

Of course if you only buy links then this will send off alarm bells, but if you mix up your links form natural sources then this is more then ok. Google also bases their algorithm on keyword density which I explained earlier in my SEOPressor post. Programs such as SEO Pressor will help you get your pages more fine tuned.

But getting back to buying links, sites link TextLinks.com for example have a full market place of links to be placed on certain pages of sites and these sites generally do not have “buy link here!” all over the place, they are very discrete and links are usually placed within content so you are getting quality links from content pages. So when Google do their random crawl to find dodgy backlinks you will be certainly very safe.

People say that link wheel method is very productive on Web 2.0 sites, but some people also think that the link wheel method is already dead. The question which I want to ask to the people, "Are link wheels dead?" Why do they think that link wheels are completely dead?

Is it not effective anymore?

Is it a useless method right now?

Is it a waste of time?

First of all, when I see the link wheel strategy for the first time, I was really attracted because they used Web 2.0 sites. Web 2.0 sites are 10x more stronger and 1,000 times better than regular websites. They are being loved by Google and can be used for BS or Black Hat tactics which it will only be buffering up in Google.

More and more people are now using Web 2.0 sites just for fun, but they don't know that they can actually make money for it. Through the method of link wheel, it can be very effective through the proper use of relevant keywords and keyphrases. But whart are the examples of Web 2.0 sites anyway?

* Squidoo

* Hubpages

* Wordpress

* Blogger

* Youtube

* Digg

* Scribd

* Kaboodle

AND MANY MORE EXISTED IN THE INTERNET!

With the use of link wheel, and pinging them every time you launch and publish a Web 2.0 page and also building links either in a White Hat or Black Hat. Keyword or keyphrase research for your Web 2.0 page will be a tough task, and it takes you time to research what kind of keywords or keyphrases but no investment of money at least, only if you want to boost your links faster.

In the internet today, there are so many methods that are yet to come out and soon it will be. Link wheel is a unique method, and if you use it properly, you will make money from your products, affiliate or CPA programs and it is not considered dead. However, if you don't, consider it dead.