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You are here : Home » Latest Blogs » Search Engine Optimization

The Benefits Of Using Market Samurai

18 Aug 2010 01:30 am

I have mentioned before that Market Samurai is one of my preferred Search engine optimisation programs, it helps me achieve 1st page rankings on a variety of niches both for my own sites and clients sites.

One thing I love about Market Samurai is it pulls in not only Google ads searches but also Google organic search data and Google Trends as well, saving you time going to Google Trends and then Google Ads Tool, you have it all combined under one umbrella. It is very useful on defining your niche and choosing keyphrases that are not too competitive and still have a good search volume. It does also gather data for Bing and Yahoo in the Rank Tracker tab which is on the latest version.

On the other hand other sections such as SEO competition is really good at analysing on-page and off-page factors and giving you a nice summary of competing sites and the backlinks they have along with how well optimised those sites are including whether they have titles, description and meta keywords as well. It’s much better to track and have all this under one program.

Furthermore getting authority backlinks and finding article content is also one of the highlights. Another thing which is great for affiliate marketers is a section called monetizing where you can manage your affiliate programs and and connect with Clickbank and Commission Junction and Amazon.

Also for bloggers there is a section called Publish content where you can add posts from your WordPress blog in there without having to login to WordPress each time.

Another feature I also like, cause I’m obsessed with buying domains is the domain feature, you can enter one keyphrase and it will give you around 100 suggestions on keywords for that domain, then you can bulk register. You can find new or aged domains on there as well. very very handy for SEO purposes.

I hope that be demonstrating some key features this now gives you some better over view of what Market Samurai can do.

Don’t forget that if you are looking to purchase a copy, then make sure you get the Market Samurai discount which saves you 35% off the normal price of $149, so it only costs you $97!

How I overcome the Google penalty for a website within 5 days?

28 Jul 2010 05:13 am

One of the website my team worked on got a Google Penalty. The possible reason for the penalty might have been external site-wide links.  The first thing I did was to look for the rankings of the website in other major search engines Yahoo and Bing. The keywords were still on top on both the other search engines. The next thing was to avoid the panic situation which webmasters and SEO experts face when they see one of the websites their team work upon gets a penalty for some wrong action/wrong SEO practices. The penalty for our website might have been due to some sort of spam link building tactics done on the website. I tried to handle the situation as calm as possible. Below are the steps I took to remove the effect of the penalty.  

Day 1: First thing I did on the page is to change all the file names to show new page URL thus removing the spam link effect of all previous off-page submissions done. I blocked all the old pages using robots.txt. I changed all the content in newly created pages.

Day 2: Created new Title and Meta Tags for the newly created page and uploaded the same. I also removed the old RSS feed. I then re-submitted the Sitemap.

Day 3: Send a reconsideration request to Google through webmaster tools account.

Day 5: The website has got all the SERP back and some keywords got higher SERP.

The first and the formost thing is to check whether your website is having a penalty or not. There are many ways to check the same. You can read about 10 Ways to Diagnose a Google Penalty .

Share your thoughts and experiences of avoiding Google penalty. You can a share the things you have done to avoid a Google penalty. You can get in touch with me personally through my Twitter Handle @cijoaj2003


 

Changes in Google Map Listings for brand name search results

13 Jul 2010 06:56 am

It seems that Google has changed its local business listing/map listings to be shown as a place page for brand name search results. This change seems to help website URL’s to rank higher for their domain names and dominate the search with maps. Google also has a benefit as the visitors only have the option of going to Google Maps page via the Place page link and they cannot go directly to the website. This will increase the traffic to Google Maps.

Here is a screenshot

Google Maps for brand name search results

Note some of the differences:


1) The business website now shows above the map listing pushing the map listing one place down in the SERP's.

2) URL of the website is not displayed and there is only one option to Place Page.

3) The map pin next the business name becomes larger

4) No more stars for business reviews.

5) Reviews are not shown for all listings. The reviews are shown in the SERP listing only if the map listing of the website has significant number of reviews.

I am not sure if this is just a testing done by Google Maps Team. The change seems to have happened on July 10th , 2010.

If you like to send me your comments then you can send them through my Twitter ID

 

Good content should be original, duplicate content will do more harm than good

07 Jul 2010 05:58 am

Lately I have came across a blogpost "Why Duplicate Content Is Good For You" in Search Engine Journal. Here is the link to the post http://www.searchenginejournal.com/why-duplicate-content-is-good-for-you/22270/

I thought it is worth to discuss the same with my readers. The issue with duplicate content is that if the duplicate content is published on a more authoritative site then it will outrank the original site in long run. The same thing has happened with the experiment of "credit card concierge.” You can see the screenshot below

The The Four Hour Workweek website which is more authority website than Credit card chaser and was ranked 7th just below credit card chaser on 6th position and now it is ranked 5th while credit card chaser went down a place to 7th.The above rankings might have Datacenter variances. However you can now see what is the after effect of duplicate content.

I have also had similar situtation in which duplicate content outranked my website but then I slowly regained my position. Patience and determinated work can make you back on top. We need to collect more authority links to rank higher. Great content and good links are the key to SEO success.

I don't want to go much deep into the penalty of duplicate content. In the above experiment there is no chance of a penality as they have provided backlink to the orginal resource.

If you want to discuss more about this contact SEO Consultant Author Cijo Abraham Mani @seoherald

Is Google Webmaster Tools Reporting Inflated Link Counts ?

30 Jun 2010 12:58 am

I today checked one of my client website in Google Webmaster Tools and saw that there is a huge increase in the backlinks . Is this a fault in Google Webmaster Tool tracking ? . Many of my friends too experienced the same. I think the reason might be that Google has started counting all links which are not previously considered to be a priority. I have checked the same with SEO Round Table and came to the following post http://www.seroundtable.com/archives/022454.html

I think this might not be a techincal error as I have already heard that Google will start to give no follow links also linkjuice but the priority to this links would be very less considered to do follow links. We would all have to wait until we hear what the Google Webmaster Team has to speak.

This will inturn be a big change and this might be just shift in link importance and authority. Google might want the webmasters to be aware of all the pages which link to their website. This seems to have lot of positive impact like we can analyze which linkfarms/content spams are linked to our website and we might also get an additional feature to report spam websites which link to our website.

I am not doing a strong research now but I will wait till I hear something from other SEO Experts.

Have you recently noticed this type of a link count difference in your webmaster tools accounts ? What do you feel about the change ? Do you think that Google is now going to change the way they give priority to backlinks ? I would like to see you comments about this topic.

You can also discuss the same with me through my Twitter Account

 

SEO for Yourself Vs SEO for Others

20 Jun 2010 01:50 am

I know I have been asked many times over and over, if you are so good at doing SEO, why don’t you do SEO for yourself and not for clients, just continue to build more and more sites that generate income.

Well the answer is I do this, as well as servicing clients. Servicing clients guarantees me an income. With this in mind I decided to put a list together of what the positives and negatives are.

Doing SEO for your own sites

Positives:
1. You have the skills to generate your own traffic saving you money from getting someone else to do it
2. You keep 100% profit of what you earn apart from your own expenses of course
3. You get all the fame once your site is a success, not your client or the person your doing the site for

Negatives:
1. The income you generate may not be guaranteed and all depends on the product you are selling on your website
2. If you are selling your own product, it is up to you to have an investment towards that and depending how far you want to take it could be big.

Doing SEO for Others including clients:

Positives:
1. You build up a good reputation servicing clients and they refer others to you.
2. You get paid to do the SEO work for already established businesses
3. You get paid regardless of their product sells or profits

Negatives:
1. Setting up Invoices
2. Keeping track of accounting
3. Managing your own success according to clients expectations
4. Meeting targets and time lines

If you have any experiences or can relate to this feel free to let me know about it. For those who are thinking about doing SEO yourself I encourage you to buy the Do-It-Yourself For Dummies book!

Do you like the new layout of Google ?

07 May 2010 08:57 am

Today I came across the new Google layout which they rolled out to all the Internet users. I hate the way the new menu feature appeared in Google new search engine layout. The factor that I hate is that the search bar is on left side. I would suggest them to put the same on the right side after Sponsored links. If they put in the right side then it is going to help Google is maintaing the clean look atleast at the top.

 

I am impressed by some of the new features that I saw in their menu. The features like page previews, sites with images etc as Internet surfers can easily get a feel on which website to enter and which not to enter. Is this feature going to improve search results ?. I think it will improve the search results as traffic to websites will now be based more on website layout rather than just the search engine result page rankings. The big question now is that Google is not having the preview of all the websites in the search engine result pages. So how will Google overcome this ? How often will Google update page previews.

Google - Cijo Abraham Mani

 

It is now time the designers need to spend much time to the websites to improve the overall look and feel of the whole websites they work for. Now is the time for the SEO's to come up with their innovative ideas about website layout. My suggestion to all would be to focus on a clean layout which looks pretty good.

Is Google's new search engine layout similar to Bing? What is your suggestion about Google new search engine layout ?Do you really feel that Google has made a wrong move ?

Will Google change the layout back to the previous clean layout ?

Please post your comments about Google's new layout.

If you are looking ways to use the old Google layout you can use the below URL

http://www.google.com/webhp?hl=all

 

SEO: In-house or Outsourced?

25 Apr 2010 05:53 pm

Developing an appropriate internet media marketing campaign is getting even more challenging with every passing day. Internet media marketing requires many components like a good mix of online media marketing tools, appropriate content and Search Engine Optimization.

Although Search Engine optimization (SEO) is a small part of a digital media marketing campaign, but it is a prominent part for making an online media campaign successful. Therefore, it is very important for an internet media marketer to decide whether he wants to outsource the SEO job to any Search Engine Optimization company or he wants to do it in-house.

Outsourcing of SEO, that is hiring a good Search Engine Optimization Company can prove to be a great way to kick-start the process of preparing an appropriate internet media marketing campaign. It is believed that by selecting a good SEO company, the internet marketer can ensure half of the success of his online media marketing campaign.

Search Engine Optimization means that the internet media marketing campaign is presented with appropriate keywords so that the given website appears in the top listings of a popular search engine like Google.

Hiring a good SEO company to provide the content with appropriate keywords can cost heavily on the pockets of the advertiser, but yes, it ensures the results (most of the time). On the other hand, the internet media marketer can prepare his content appropriate enough o suit the needs of a search engine in-house.

Developing content keeping in mind the listings of top search engines is a meticulous task but it can be successfully accomplished with extensive research and thorough knowledge of internet. This process can be tedious but it definitely saves the excess burden on the advertising budget of an internet media marketing company.

Web Developer’s Virtual Library is one place which helps in initiating the process of Search Engine Optimization. Extensive research on the latest happenings on the internet and understanding the requirement of the prospective lead can serve the purpose of an internet media marketer to a great extent.

It is entirely the prerogative of the online media marketer, whether he chooses the outsourcing of SEO process or does it in-house, his main aim should be to offer long term commitment to the customers.

 

Competition Really Matters On Any Type Of SEO Business

24 Apr 2010 04:11 am

BANG!

There goes our main target! Now it's just a numbers game. The most dominant players are the ones that are using all types of illegal methods such as black hat methods including spam email using gmail to send out to potential clients and telesales techniques.

A lot of start-ups right now are trying to compete with players who have been offering SEO services for years.

But it's tough out there to dominate the market, particularly with players who have been in the field either short or long term! This is why the internet competition heats up on Google, the big boys that have been in the game for years already try to rank themselves as one of the top SEO providers in the world, and they don't want the new competitors to surpass them.

But hey, who says you can't surpass the old ones? It doesn't happen over night but it does happen, perhaps for one keyword phrases such as SEO, could take around 1-3 years to achieve. But if this is not achieved they will use all they can to get the clients they need in the meantime with other possible strategies whether right or wrong everyones got to eat.

So for the big SEO players who are quitely making the money in the background and the new who are working day and night to catch up, either way they must always keep their head over their shoulder and be on the ball. If you want to stay no.1 you will need to employ an army or just work overtime to catch up or stay ahead!

 

Tips on How to do SEO Better than Your Competitors

19 Apr 2010 10:52 pm

Offering SEO as a service is extremely competitive and there is always a new Design agency or IT company coming out of the wood works suggesting that they can offer SEO. 

The thing that all us SEO professionals know is that they are no where near as experienced as what other SEO companies are and have been doing for years but there are still a few pointers to go by to stay ahead of the game.

Be different
Offer a unique service and do well at it. Be on top of the game and up with new algorithm changes and what is happening in the industry.

Be competitive
Do a good job at the right price and deliver on time. You do not want to guarantee results at a time frame if you can not stick to it.

Be aggressive
Work hard on all your clients, if you are overloaded with work this does not mean you should spend less time on one client and more with another, spread out your efforts evenly even if it means you need to work harder or get a helping hand.

Be assertive
Always stay positive and on the ball, if your clients ask questions through email do not delay responses, keep them happy and trusting in you by answering all the questions they have asked you.

Ask questions
Get to know your clients marketing perspective, what they have done in the past both online and offline and what has or has not worked for them and use this information wisely. To be successful in any SEO or Marketing project you must ask questions before the project and during. If it’s a one way street it will not last.

Prove your experience
Show your clients examples of results you have achieved for keywords and sites you have got to 1st page of the search engines on and testimonials of clients that are genuinely happy with your work.

Reporting
Give your clients monthly reporting and if they require reporting when they ask you should also provide this. It will settle their nerves and give them the information they need to see that you are actually doing the work.

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