A lot of people out there are always asking and looking for article rewriting scripts and programs. I do not condone to this type of thing but, we do have an article rewriter on here for download.
Having unique content is something that search engines like. If you are just writing about something that a couple million other websites already covered, it is just old news. If you have something new and fresh, search engines and visitors alike will eat it up like a fat kid bum rushing the cake on his birthday. Hehe.
Also never, NEVER, plaigiarize content and steal from other people. You will get penalized or even banned from search engines for this. In some cases you could even have a lawsuit filed against you! Would it really be so hard to spend 10 minutes on an article? People come to your website for YOUR opinion and what YOU have to offer. So keep it real, don’t steal.
Sometimes, or in most cases, webmasters and authors are afraid to speak their mind and their opinions because of the bad feedback they think they might get. Even if you do get bad feedback, it is still good feedback. It is your website and you are speaking your opinion so let it be heard. There are always going to be critics whether you like it or not, learn to embrace it.
One common error people make when designing a website is embedding text into images. This is done through any photo editing program. A lot of web designers focus too much on images, image links, and embedded text into images to spice up their website. This is the same concept as our other article “Focusing On Navigation Menu’s” .
Search engines cannot and I repeat CANNOT read text in images. If you are using an image with text in it to link to another page within your site, simply scratch that image and put a text link in there (anchor text link).
An anchor text link is just a basic URL/Href. Instead of putting a URL in it for the text, you put a keyword of whatever you may be linking to. Visit our other article on Anchor Text for more information on what they are and how to use them properly.
Search engines determine what your website is about by reading the text on every page. Using " tags really helps with optimization. These tags weigh more than regular text. Bolding and italicizing text also weighs out.
What weight means is, when a search engine crawls/reads your page, use of these tags makes these words stick out, being the most. Use these for category names and article headings. When using any of the others, you don’t want to over due it for it will make the users experience miserable, for example bolding way too many words. Bold keywords that you want to rank for.
So the conclusion of this is, keep image use at a minimum when linking or using category names/keyword names. Using CSS can spice everything up AND use all of the text you need.
I have recently been playing with thoughts and thinking of ways that perhaps in the future could be possible. Let's think about this for a moment in the way of Google how it displays it's results.
First of all it shows the top 10 results before you click next and then next again to the 2nd ten. Now what if it was possible that they could give you the option to view 100 results per page, without having to click next and next every time. Would this be better in your opinion for SEO companies? Would we then be able to tell our clients we can get them on the 1st page. Perhaps we would need to propose to them a slightly different scenario. But if the results were displayed differently like this could this effect the services we are offering?
Quite simply it would not necessarily effect anything, we would just have to approach our angle differently when offering placements to companies. Anyway like I said this has not happened, and perhaps it will never happen. I mean if it didn't happen before why would it happen now?
Well Google has always tried to make things complicated for us SEO companies and will always do what they can to change the way they display data to move with the times. It's just part of nature and the internet game, don't get frightened as this has not yet happened but you never know what the future lies ahead. I always like to think one step forward.
Another thought that came to mind and something that you never know could happen is what if it was possible to display results all on one page without having to click next and next. Perhaps one day there might be such a thing. You never know, so again would this effect us? Perhaps it would, but again we would have to adjust our market and what we offer.
No matter the case the way results will be displayed their will always be someone on top of someone else, so for us SEO companies it is not a case of what page you are on, it is more a case of who is ahead or on top of you, as everyone looks from top to bottom anyway, it's just natural. I don't know anyone that searches and looks from bottom to top? Do you?
In my real opinion, what has worked well already will continue to work well, now that Google have introduced other data displays such as Twitter results products and videos in the results, you never know what could happen one day good or bad. We just have to be prepared and always be one step ahead!
Daniel Lew's post search engine result display made me think about the vertical search engines. Vertical search engines are entirely different from the general search engine's like Google,Yahoo and Bing. Vertical search engines know their visitor and they are made based upon the visitor's interest. You can easly find a lot of travel based vertical search engines like Kayak. There are search engine which go beyond the general search engine feature to provide results based upon word relation in context to search query. Truevert is one such search engine which provides true vertical results beyond general search engine niche intention based result. Another interesting search engine I came across was Bossy which provides single answer to visitor queries.
An example is
Question:: When did germany invade poland ? Answer:: Month: Sept Year: 1939
The latest computational knowledge engine Wolfram Alpha was intended to provide visitors with systematic knowledge on their queries.
Where is the search heading towards?. The search engine future might go beyond general search engines as new signals of relavance becomes important. Certain factors like user behaviour, speed of providing search results etc will play a much more dominant role in the coming years and this will make general search engines to start taking measures to understand about the user query signals to stay on top of the search industry.
It's interesting to know that even through all the hype about Bing being launched recently and Google being the best search engine in the world. Search Engines like Ask.com are still thriving and in my opinion have a very good sponsored listing platform. Although I have not yet tried the PPC with Ask.com program, it sounds very promising.
Ask have been around since 1996 and their headquarters is currently in sunny California, USA. They seems to have a current worth of $1.8 billion according to wikipedia.
So is it time to give their advertising platform a try just for kicks? I say why not, Ask.com sponsored listings are giving away a $50 credit promo discount coupon for anyone that advertisers during 2010.
Ask.com claim they pull in 73 million unique visitors per month. Ask also suggests that their PPC rates are the lowest out of all the other major search engines. Although I agree Google PPC is becoming far too costly, it only makes sense to give the cheaper ones a try.
Quite enticing I must say!
What I have always liked about Ask is their creative angles. Their home page always has some dynamic approach. Although their results are not as accurate as some search engines, their sponsored listing displays are always quite accurate and more to the point and flowing with the main results. Sometimes I would click on a sponsored listing without even knowing it was sponsored. This is great for advertisers and better bang for your buck.
Has anyone recently used their sponsored listing platform? If so what did you think of it? And was it profitable for you?
Everybody talks about how to optimise your home page or main root url, but what I would like to share is some insight as to what to do to gain better results with internal pages.
First of all setting the site structure from the very beginning will save you trouble in the long run. For example let's talk about your url's, if you havnt properly set them in the beginning the way your happy with or the way that is good for the search engines, and you later need to change them, then this could do your site more damage then good. So make sure you get this right, and do not use .php=123 urls if possible. Try and have more cleaner folder structured urls. yoursite.com/123 or yoursite.com/category/.
One important aspect about site structure is the way the categories and tags are set starting all the way from the home page and navigation menu of your site. Having static navigation menu is much more crawlable then say a java menu. Be careful to not use too many tags if running a blog site, again, too many tags can be more confusing then good for a search engine particularly Google. Google likes to have a more defined approach rather then broad.
I will give you an example aswell about categories. Make sure you have enough content in a category before you add this as a link on your home page or your blogroll. I see many directories for example with categories created and yet no links or listings within the category. Google starts to de-index your site based on this. So be mindfull of that also.
Because everything ideally starts from your home page, the best thing to do is to keep your home page as clean as possible and to have the inside pages that are most important to you appear on there. Perhaps this could mean your 10-15 most important inside pages appear as static links on the bottom of your home page.
Pages like contact, or terms and conditions, are generally not as important pages to optimize so what I generally would suggest is to make these links nofollow thus allowing more weight to be gathered to inside pages.
To take this further you would also need to link from one inside page to the other and to not link back to the home page from your inside page if possible to try and keep more weight distributed amongst their own.
Be sure to link from external sources to your inside pages giving them more authority and allowing them to be picked up by search engines and crawled regularly.
When linking from external sources to your inside pages, I tend to recommend you link to the main category folder of the deeper inside pages you are linking to aswell as the inside page itself, this gives more weight to the folder that is holding the page allowing it to be stronger. Another thing is to as much as possible link to your sitemap page, as this will contain most of your inside page link aswell and distribute weight evenly to all other pages.
Remember that also when you use anchor text in the external links pointing to your inside pages, try and mix up the anchor text links a little bit. Also concentrate on not only bookmarking your pages through social bookmark sites such as Digg and Reddit, but also in articles and blogs you post add the inside page links within the articles. Search Engines love this.
I hope this post was useful, If you have any experience on what you think works best for you I would be interested to hear it, so please share your comments!
Let me tell you something about how difficult it is to generate leads on any CPA program that I have joined. I have recently joined five CPA programs like NetPartner, CPALead, AdSquareMedia, AdscendMedia and ELeadMedia. I'm a complete noob about this since my website was approved all by these CPA programs because of it's high quality.
Everybody knows that when we join on any affiliate marketing or CPA program, they require us to have our own website submitted in the registration form. I have seen lots and lots of offers being presented to me on every CPA I joined, especially my favorite which are the surveys, sweepstakes and freebies.
When I try to promote them using Twitter and Facebook by inviting English speaking natives from US, Canada, UK and Australia, I do generate clicks from them but the problem is that I have no leads being generated, not even once! My affiliate and CPA career is still blank, but I know there's still a way for that and I should be positive.
As we all know, affiliate marketing and CPA marketing are not easy as usual. You have to use some of your online marketing skills and tactics just to generate sales and leads on your accounts and to make real cash and huge payouts. I still have a lot to learn here guys. As a SEO consultant, it's not official that I am a master here of SEO and affiliate marketing, but still I have lots to learn here in order to master anything, especially CPA and affiliate marketing.
Bing might already be aiming to take Search to the next level. They are already on the right track as they announced the Spatial Search . Bing have been discussing about Spatial search from last December. The idea is simple. Bing wants users to make most out of their search results. They have introduced the idea based on human psychology. Humans makes decision based on senses like sight, sound, touch, smell and taste.
Bing is making the new search considering the two main sense sight and touch. Bing Maps will start giving an immersive experience of a particular place. Bing have already started their advanced map feature with Twitter real time physical location map and Bing Local Lens .
Is spatial search important ?
Yes. Spatial Search is extremely important when it comes to local search queries like "Hostels in Los Angeles" . I can get a better result with Spatial Search. I am looking foward towards great changes in the search industry with search going to real world datas.
Really to be strong with SEO you need to be fully focused on ensuring you stay quality by contiuely protecting your efforts. For example, your competitors can easily check your sites backlinks and target the same links.
Be sure that the links you get are not easily obtained. The easily obtained links are usually the ones that are not quality and will easily be scraped up by your competitors.
So there are 2 ways to stay ahead of the game, either go full speed and fast when getting to the top, so even when they do try and follow and chase your links you are already too far ahead. Or go slowly and steadily and cover yourself at the back of what you do. Alot of smart SEO guys do just that. They join in forums for example but they do not add a signature link in their posts. The reason why they don't add a signature link is so that they don't have their competitors track their every move.
The Easily Obtained Links: Sites that say "Advertise here" add your link here" are prime examples of easily obtained links.
The More Discretely Obtained Links: Partnering or specifically contacting quality sites and asking them to allow you to sponsor them.
Either way you go about it, just be quick and smart, don't let fear hold you back too much, as with SEO time is never on our hands and time is very precious. If you are not sure about what you are posting and which site you are posting a link on where your competitors can follow then leave it and go to the next task, but make sure it get's done.
When joining groups, forums or communities a very useful tip is try mixing up your usernames, for example if in one community you use the name joeblow, make the other community you join something totally differnent. This way competitors can not track your username in search results to precisely. Mixing it up is good and more confusing for followers.
Another thing is if you target specific keywords competitors will always be able to check the keywords you are optimizing for in your source code. Obviously when you are good with SEO, particularly on-page SEO you do not have to use keywords so precisely in your meta. I have seen sites rank to the top without using keywords at all in the source code. This can only be achieved if you are highly experienced with off-page optimisation.
If you are very good with off-page optimisation your users will not see what you have done if they usually are used to checking on-page that is, and if you are better with on-page and your competitors are checking your off-page efforts then go as crazy as you like. I tend to use no-follow attribute where and when I can, both off-page and on-page to keep myself covered.
So when slapping on the SEO Sunscreen don't just put the sunscreen on the areas that you think you will get burned. It's important you put sunscreen all over. This way you will not only keep your competitors away but you will also keep Google and other Search Engines from any kind of penalty. This might include dupicate content penalties, cloaking what ever the case may be, just work smart and effectively and good luck!
