25 Sep 2009 10:36 am
All 5 clients want to rank 1st page of google for the same key phrase
How far can you really go? I’m sure any SEO company or SEO Consultant can relate to this, in fact I suspect this is a fear that many SEO companies will not admit or discuss openly about.
But let’s be realistic here, if you have a client that wants to be on the 1st page of google for the keyphrase ” Bangkok Property “, and than the next 4 clients or so that you are also doing SEO work for are also bidding for this term, your SEO task becomes more challenging. (I have been reasonable fortunate with clients of mine that are in slightly different areas of expertise in particular Hua Hin Real Estate ).
Respectively you have 10 spots in google for the same keyphrase before you will end up on the 2nd page. So this leaves you room with 5 clients and 5 spots to move around slightly on the 1st page give and take and due to google’s daily algorithms.
5 Most Common Refusal Work and Ways around this:
- Clients Bidding for Same Key phrases - (Don’t lock yourself, suggest that they can be on the the 1st page but becuase your previous clients have bided for the same phrases, they may as a result appear on the 2nd page from time to time.)
- Duplicated Websites - Many SEO companies refuse SEO work if the client wants to market all of their sites that are totally the same (Ways around that are setting up a parked domain to the site they wish to duplicate)
- Static Vs Dynamic Websites - Some SEO’s prefer to work on Static Sites, as other SEO’s prefer to work on Dynamic, depending which one you are used to, working on any different can be a daunting task, as meta keywords and description and page text etc. to adjust are set differently.
(A) Static (Good old find and replace works wonders) ,
(B) Dynamic (Editing the database file keywords after exporting tables can also be a quick resolution)
- Search Engine Friendly Url’s - If your client has old indexed pages such as www.mywebsite.com/mywebpage?=123 and now requires SEO friendly Url’s but does not want his old indexed files to be deleted. (You could make those old pages still indexed but look and feel slightly different.)
- Website Designed in Flash - If the website was purely designed in flash (swf) and are no hard coded html files or similar of that matter uploaded their could be an issue of re-designing the site from scratch to base itself around being SEO friendly.
So the big question is to all SEO companies out there, will you refuse SEO work if this becomes the case? Or will you work around the common issues and tasks to better take care of your clients needs!
25 Sep 2009 10:26 am
1.Write and submit articles. It is a classic, but it works. This
will be indefinite traffic stuck in the search engines for you. Write
quality unique articles, not articles that are rehashed or provide no
insight to readers, which is a huge problem these days.
2.Write and submit press releases, think prweb after you do one.
3.Write and ping blog entries. Always make sure to link back to your
website with your blog posts. Try making multiple blogs and have them
all link back to one main site.
4.Make sure your website is listed in a quality Business Directory of
your County or Region for example Thailand-Search.com. That way you get
quality links from appropriate categories aswell as targeted traffic
5.Advertise your website and let Buysellads.com get you the right advertisers you are looking for.
6.If a niche related forum that you frequently visit allows signatures, then make sure to add your website url in there.
7.Submit your website to the major search engines including google, yahoo and msn and also add your sites url in listyoururl.com
8.Review websites in your niche on Alexa to try to take some of their traffic by including a reference back to your site.
9.Build an effective internal and external link structure within your site.
10.If you purchase a product that you actually like, then feel free to
give an individual respect when respect is due and leave a testimonial. You should be able to get some traffic from that website if your testimonial is left with a url.
11.Whenever you send an email to someone, always add your website url as a signature.
12.Keep updating content on your websites/blogs… try at least once per week.
13.Tag blog posts at social bookmarking sites, especially at http://del.icio.us/.
14.Research and be part of an SEO Community to find the answers you need daily.
15.Tag blog photos at Flickr.
16.Politely ask your readers to subscribe to your rss feeds.
17.Try coining your own term. Might want to trademark it if you smell that it will become popular.
18.Encourage readers to comment on your blogs.
19.Include translation for your websites/blogs, especially in Chinese.
20.Do not be boring, write about something that a wide select of people would want to know about.
21.Buy an SEO Book and read 30 mins every night before sleeping about SEO tricks and tips.
22.Comment on other related blogs.
23.Make a custom 404-error page for your website. You can provide a
link back to your main website or even try to monetize it by offering a
related affiliate program within your niche.
24.Sponsor a charity, most charities will link back to your website, and you are also doing a good deed .
25.Sell an item on eBay as a charity auction. Most charities will link back to both your auction and your main website.
26.Start a publicity campaign, do something that individuals in your niche will take note of.
27.Brand your website with a logo and a slogan/catch phrase. Think IBM.
28.Hold a crazy contest that people in your niche will talk about. This will equal more links and traffic to your website.
29.Build a tool that individuals in your niche will love and enjoy.
Then give it away for free. If the tool is helpful, then you will get
quality one-way links to your website.
30.Contact small newsletters sources offline and submit articles to them.
31.Become friends with editors of an offline publication.
32.Give speeches offline. Start small and local. Also, do not forget to participate in toastmasters meetings in your area.
33.Have a GREAT product or atleast make the product great by employing a marketing expert.
34.Make something innovative. If you are selling information, what
makes your content something you cannot get from the local bookstore,
Barnes and noble or even eBay for that matter?
35.Is your product groundbreaking? Will you leave individuals with no choice but to talk about your product or service?
36.Are you selling something that wide groups of people want to know about but there is limited/scarce knowledge?
37.Write good content, if your writing is good then people will share
it with their friends. In addition, webmasters will use it as content
on their website with a reference back to your article, or at least
they should.
38.Spark emotions. If you get people emotional about something then they will most likely talk about it.
39.Get a custom t-shirt made with your website url on it, and wear it often.
40.Build a list of subscribers. Your list is like a golden asset to you if utilized correctly.
41.Write tip articles, such as “Ten easy tips to blank-blank-blank.”
42.Buy traffic from the search engines by utilizing one of their PPC campaigns.
43.Open up a myspace account and find targeted friends so that you can
promote your services to them. Do not spam people, myspace is cracking
down on spammers and are starting to sue people.
44.Solicit a link from your local chamber of commerce.
45.Have an easy to remember domain name, 4 letter domains are very good if you can get one. If your domain name is too long or not memorable then people may forget your site.
46.Add a bookmark option to your website/blogs.
47.Purchase the misspelled versions of your domain name and have it redirect to your main one.
48.Use keywords in your image alt tags. For example, 
49.Make sure to include appropriate keywords in your title tag, search
engines show more prominence or importance to keywords here.
50.Place appropriate keywords in your anchor text when linking.
51.If you have a profile anywhere online, always include appropriate keywords and link back to your website.
52.Try to get links from websites within your niche with a high pr
(pagerank). Some The more one-way links (inbound links/backlinks) you
have to your website, the higher your pr will become. Pagerank is
important because websites with higher pr tend to have a higher search
results in Google.
53.Outsource grunt work. Time is in essence money…. you can hire
individuals at freelance services to send emails, request JV proposals,
or to answer questions from prospective or current customers.
54.Offer something for FREE. Abracadabra is not the magic word, FREE
is. It is like a worm on a pole for a fish in the water…. its bait!
Offer a free mini course or free ebook to help collect more
subscribers. You can always offer a backend to monetize on this
opportunity, such as an affiliate product for example.
55.After someone orders from you offer a one-time offer that
compliments your product. For example, if I offered a traffic ebook,
then after the individual purchase it would make sense for me to offer
a traffic conversion bonus for a limited time only.
56.Become the virus within your niche. Make yourself the bug and have
people talking about your product. When people talk about your product
then you can induce the viral effect. However, you must give people a
reason to talk about you, and being like everyone else is not one.
57.Do your research and find expensive niches to tap into. A good way
to do this is to find how expensive someone is paying for a keyword on
a PPC search engine. If they are spending and growing it usually means
that it is working for them so you also get in on the action.
58.Become an active respected member of niche related forums. You can
do this by offering quality posts. Hint Hint, it is not the number of
posts you make, it is the quality. Remember, quality or quantity. Many
useless or negative posts will have people looking at you funny.
59.Test, test, test. Your flushing money down the toilet if your not
testing to see what campaigns are bringing you in the most money
compared to which ones are costing you money. When you test, you can
eliminate the campaigns that are costing you dollars so that you can
properly maximize your marketing efforts. Without proper testing, you
are pretty much lost and can’t improve. You can only guess to what has
or what is working. With proper testing, you do not guess, you know.
60.Stay up to date on what is going on in the world, you can monetize off hot topic trends.
61.Network, when you know more people you can find people that can help you get what you need.
62.Offer an affiliate program
for your product or service. Make sure to let your satisfied customers
know that you have one, if they like your product then they will be
even more delighted to know that they will get money for referring you.
63.Write and give away a free ebook or report. It does not have to be
long as long as its quality information neatly formatted and put
together. You can also make a brandable ebook or report and allow
affiliates the opportunity to brand their affiliate links in there to
pass on to the next individual. You can then send this ebook to your
subscribers or submit it to ebook directories.
64.Add viral components to your blog such as social bookmarking options, and a refer a friend option.
65.Make your website a printed sticker and place it on your car. While
traffic has stopped people may pay attention and right your website
down and visit you.
66.Syndicate your content by using an RSS feeds on your website.
67.Answer people’s questions on Yahoo! answers with a link to your website in the sources area.
68.Put a link in the “about me” section of your eBay profile.
69.Make and upload a viral video to you tube. Use appropriate keywords in the video description for your target audience.
70.Record an informative podcast and submit them to poplar podcast directories.
71.Provide helpful answers for Google adsense on their help forum with
a link back to your website. Go here to check it out:
http://groups.google.com/group/adsense-help
72.Get people to comment and add content to your site. When they do
this, they will provide you unique content, no need to pay for
ghostwritten articles.
73.If you cannot get JVs, then try to bribe webmasters for sponsored advertising space on their newsletters.
74.Include a media section on your website so that you will give the
media an easy way to stay up to date on what your company is doing.
75.Try to teach a class at your local community college or university.
The more exposure you get in the public, the more credibility you will
receive.
76.Make a screensaver and make it easy for individuals in your niche to
download it. Have eye candy graphics combined with your company logo to
brand yourself.
77.Write something controversial and spread it freely to your target
market. It can be something as idiotic as the Da Vinci code, but as
long people talk about it, its a successful campaign. A few hints,
something controversial is something that goes against established
beliefs in your market.
78.Write and publish a book. Having your own book is a quick way to gain credibility.
79.Take a guru in your niche out to lunch, and pay for it.
80.Start an organization or club about something. This can be done online through Yahoo! or Google groups.
81.Volunteer. Donate your time to a good clause…you can always network with people and form connections at the same time.
82.Get involved in your community and try to run some type of outreach program.
83.Offer good customer service, you may be surprised on how many referrals you get just be having a reliable one.
84.Consider adding a direct mail marketing campaign to your marketing ****nal.
85.Put an ad in your local yellow pages or online yellow pages
to get some local customers. Yellow pages tend to be more successful
then newspaper ads because individuals are looking for a particular
service when they are browsing through the yellow pages as opposed to
newspapers.
86.Post bulletins in your local supermarket. However, since not
everyone may carry a pen or pencil, place your contact information and
url on strips on the bottom so that individuals can rip it off and take
it with them.
87.Host your own commercial so you can put “as seen on TV” on your products.
88.Conduct surveys and publish them. These make you appear as an expert in your field of study.
89.Break a record or shoot to be in the Guinness world records for something.
90.Make a sitemap for your website.
91.Use a favicon for your site.
92.Make your visitors more involved in your website. You can help accomplish this by adding CGI scripts to your site.
93.Make sure you have no broken links on your site, and make sure that your website shows clearly in all browsers.
94.Find domain names that get traffic, purchase them, and have them redirect to your website.
95.Spell correctly whenever using keywords in writing.
96.Look at sites related to your niche to try to figure out how they get their traffic.
97.Properly optimize your website for the right keywords.
98.Try to avoid java scripts on your website as much as possible.
99.Do not use frames on your website.
100. If your website becomes popular and starts getting lots of
traffic, try switching to a dedicated server. The longer you site is
down equals the more lost visitors you will have.
101. Let GSEO.net
take care of all your SEO & Online Marketing Needs. This in turn
will give you targeted hits and excellent traffic for all the above.
25 Sep 2009 10:34 am
If you want your online business to succeed then you need more traffic, more people coming to your website. You can get that either by paying for it through advertising or you can get it all
free through SEO.
Now, SEO might not be exactly free if you do not know how to do it. You will have to
pay some professional to do the job for you. While the professional will usually know his job and even do it well for you, he or she might cost you a lot.
Most often, SEO companies of trained or experienced professionals charge huge amounts to do even the most basic SEO jobs. Even if only some pages of your website needs optimisation or even if it is about two or three key phrases, it might cost you almost a fortune.
No, if you are one of those big conglomerates, then you might probably not have such a big problem with your budget. A cost of 00 might not seem too much to you as long as you are getting a higher ranking.
However, if you in a small business or worse a home based business that you run by yourself, then this can be asking for too much. You might have to do without it altogether.
On the other hand, sometimes the larger companies would benefit a lot more if they simply allow some of their skilled employees to acquire some SEO skills and training. This will save a lot of their precious money. Outsourcing is not always a good idea.
The SEO personnel are not telling you this and that is that in fact, SEO is not so difficult after all. Besides that, if you already have a high position for most of your keywords and need it for a few other keywords, then you can easily do it by a little tweaking here and there on your website.
The internet is full of online guides, books, memberships as well as software that are much more affordable than hiring a SEO professional. You can easily learn the techniques of the trade and with a little practical experience; you will be on your feet and going.
If you know your way around computers and handle little bit of technical details then you can easily learn the different SEO techniques and use them as well to get good rankings.
When you do learn the techniques, make sure you have a good and clear plan ready for you to work. This is important if you want to succeed at this. The reason is that this is similar to any typical marketing campaign; you need to follow the steps of your plan if you want to see results.
Everything is available. All you need to do is reach out and do it for yourself.
25 Sep 2009 10:34 am
SEO or search engine optimization involves a series or combination of techniques that will make your website more visible to any
search engine. It is a
marketing tool and it helps your website get a higher position on the search results so that more traffic is directed to your website.
Now there are primarily two main forms of SEO: on page and off page optimisation. We will see on page optimisation in more detail in this article.
The techniques for on page optimization involve tweaking your website content as well as your website structure. It is done so that your website can get a high ranking with search engines, mainly
Google,
Yahoo and
MSN.
The main features of this form of optimization are as follows.
Title tag: This indicates the website’s title and it is at the top of a browser window. Any search engine will use a title tag for making links in their search results.
Meta tag description: This mainly does basic describing of your website. This plays an extremely significant role in page ranking with search engines. Hence, it should always focus on your website.
Meta tag keywords: This one is similar to meta tag description and it highlights the significance of your website.
Keyword density: The number of keywords divided by the number of words on a page is the keyword density. In order to get good page rankings, usually two to eight per cent keyword density is required. This is very important for SEO.
URL Structure: The address of your website should be similar to the content or the subject of your website.
The advantages of optimising on page
Any commercial website needs to make their products available and attractive to their potential customers. Similarly, there are many other advantages of exposing your product to a much wider audience.
Many websites tend to cater to a wider audience for enhancing their business. With on page optimization, you can get a higher rank on the search results, when they search for some specific keywords or phrases. This way you are able to get targeted traffic. In other words, only people who are interested in your product will come to your site.
Most often, people do not go beyond the first page of search results. The reason is the they often get what they want in the first page only. Therefore, it is important to be included in these top ranking sites if you want more traffic.
A proper understanding of
SEO techniques will allow you to utilise the significance of keywords and their relevancy and thereby, you can get more traffic.
25 Sep 2009 10:33 am
Search engines are growing more and more fond of link popularity. Link popularity is very close to
search engine optimisation and therefore, any company who wants to make their web presence felt needs to start building their strategy for link development.
Several online marketing experts have the opinion that link popularity means getting hold of the maximum number of links. Nevertheless, it not about how many links you have, rather it is much more about what kind of links you have. If you have back links from popular websites then you will be able to get higher rankings
In order to make your website popular, you can submit your website to the reputed directories for example, Yahoo, About.com, LookSmart as well as the Open Directory.
If some directory that already is in association with some search engine, reviews your website, then your chances of gaining higher ranking with a search engine increase. Credible content is the key to being accepted by any major directory. Things such as a tips section or page, a links page, even a how-to section or page, help to show that your product is credible.
In order to become popular with search engines as well as directories, you need more than simple links from many other sites. You also need people to click these links of yours and come and browse through your web site. Besides that, they also need to come again to your site.
In order for this to happen, you need to have quality content on your website and your web site should be user-friendly. It should not be so complicated that any visitor will get lost on their first visit, never to return again.
According to search engines as well as directories, this is what popularity means: not just having your links on different websites, but rather people coming to your website through those links and returning. This can be termed as click-through popularity.
Hence, a combination of click-through popularity along with link popularity is required for bagging a high position on the search engine results.
When you do gain a better position in the search results, do not fly too high because these positions are not permanent and if you do not take care about your status then you can lose that position easily.
You need to be listed in various directories, other popular web sites, specialised directories dealing with specific niches such as financial, health, travel, etc.
You can check the popularity of your link with AltaVista. Simply type link:domainname.com in the search field.
In Google, type link:www.domainname.com
Link development can drive traffic to your website, get your website a higher ranking. Therefore, you should include it in your marketing plan.
25 Sep 2009 12:35 pm
It is worth cataloging the basic principles to be enforced to increase website traffic and search engine rankings.
Create a site with valuable content, products or services.
Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document.
Research and use the right keywords/phrases to attract your target customers.
Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.
Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.
Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. Hire someone to do so, if required.Be sure this is a manual submission. Do not engage an automated submission service.
Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing.
Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc.
Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.
Make your customer visit easy and give them plenty of ways to remember you in the form of newsletters, free reports, reduction coupons etc.
Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field.
When selling products online, use simple payment and shipment methods to make your customer’s experience fast and easy.
When not sure, hire professionals. Though it may seem costly, but it is a lot less expensive than spending your money on a website which no one visits.
Don’t look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, just like your real store to which your customers with the same seriousness.
