As much as Google *pretends* to like SEOs by inviting us to parties at the Googleplex and posting on SEO forums, the bottom line is that they don’t like us — or rather, they don’t like what we do.
Google wants to find the best, most relevant sites for the search query at hand all by themselves. Perhaps someday they will actually be able to do that, but for now, they still need our help, whether they like it or not. Unfortunately, unscrupulous SEOs have given Google good reasons not to like us.
Because of search engine spammers, Google is constantly changing their... read more
I would say it’s almost like getting your car ready to race and once on the race track continuously being tweaked where possible to get ahead of other racers.
A website works very much the same way in the sense that instead of getting new wheels or better exhaust system or lighter metal to strip it down to get as quick as possible, the same works with your website and pages so it can be crawled more frequently and open quicker, so we can keep on adding more modules and load of loads of content to increase hits and more exposure.
Those who've been in the SEO biz for a number of years know how much more competitive it is these days compared to a few years ago. The number of web pages indexed by search engines has doubled, tripled, and quadrupled in past years. On top of that, a good portion of site owners and webmasters know just enough SEO to be dangerous. In the golden age of SEO, the vast majority of websites hadn't given a thought to the search engines, and when they did, it was only to place some keywords in their Meta tags. (Which, incidentally, didn't help then either.) Those were the days when anyone who knew... read more